Director of Paid Social, Later
$140-170k
OTE
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$140-170k
OTE
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 8+ years of experience in paid social media, with at least 3–5 years in a leadership role
- Proven track record of driving measurable results across enterprise-level campaigns on Meta, TikTok, YouTube, and other emerging platforms
- Deep knowledge of paid social strategy, campaign optimization, and performance measurement
- Experience building, scaling, and managing high-performing teams
- Strong relationships with major social platforms and an ability to leverage them for client advantage
- Demonstrated ability to collaborate cross-functionally with strategy, creative, sales, and analytics teams
- Strong analytical skills, with the ability to translate data into actionable insights and recommendations
- Excellent communication and executive presence, with experience influencing senior stakeholders and clients
- Growth mindset with curiosity to continuously evolve approaches and adopt new tools, platforms, and frameworks
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- Later is seeking a Director, Paid Social to lead our paid media team in delivering high-impact, influencer and organic paid social campaigns across Meta, TikTok, YouTube, and emerging platforms
- You will own paid media strategy, oversee team performance, and scale operations, while developing a team of Paid Social Managers and Specialists into a best-in-class function
- This is a strategic leadership role that partners closely with Account Management, Strategy, Sales, Creative, and Analytics to fully integrate paid social into influencer programs that deliver measurable business results for enterprise clients
- Define and evolve Later’s paid social campaign methodology to deliver best-in-class campaigns and measurable ROI
- Lead the development of outcome-based paid social strategies and establish trafficking standards rooted in industry best practices
- Develop paid media resourcing and headcount strategy to inform team growth and skillset requirements
- Stay ahead of platform updates, trends, and tools to maintain a competitive advantage for Later and our clients
- Develop and codify optimization frameworks that scale performance without sacrificing quality
- Build and maintain strategic relationships with Meta, TikTok, YouTube, and other platform and tech vendors to unlock early access opportunities, insights, and product betas
- Partner with RevOps and Finance to forecast budgets, manage pacing, and ensure profitable campaign delivery
- Lead, coach, and grow a team of Paid Social Managers and Specialists to deliver industry-leading results
- Establish clear performance standards and career paths that develop high-performing talent
- Collaborate cross-functionally with Influencer Strategy, Creative, RevOps, and Analytics leaders to ensure seamless delivery
- Build a culture of accountability, collaboration, and continuous learning across the team
- Act as a strategic partner to senior clients, advising on paid media best practices, measurement, and optimization
- Present insights and recommendations to executive-level stakeholders, internally and externally
- Champion paid social as a growth driver within Later, advocating for its integration into broader influencer and marketing strategies
- Build frameworks to ensure proper scoping and feasibility checks pre-sale, validating media opportunities before contracting
- Monitor emerging channels, technologies, and competitor activity to continuously evolve Later’s paid social offering
- What success looks like:
- Consistently deliver against client and company targets for ROAS, CPA, and other key performance metrics
- Establish Later’s paid social function as an industry leader, recognized for innovation, scale, and measurable client impact
- Build a high-performing team with strong career development paths, low attrition, and high engagement
- Secure early access to key platform features, betas, and insights that give Later and clients a competitive edge
- Create scalable frameworks and playbooks that standardize delivery while maintaining creative excellence
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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