Content Specialist Associate, Roku
$74.9-99.9k
+ Equity
More information about location
Convenient & affordable TV streaming players
Be an early applicant
Convenient & affordable TV streaming players
1001+ employees
Be an early applicant
$74.9-99.9k
+ Equity
More information about location
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 1-3 years of relevant experience in content strategy or a similar content-adjacent role at a streaming, media or entertainment company
- Passion for video content and familiarity with the streaming media landscape, including SVOD/AVOD/FAST models and entertainment and sports more broadly
- Working knowledge of how ad sales and sponsorships deals get built (packaging, RFP, integrations, etc)
- Proven ability to anticipate and respond to industry shifts with strategic agility and creative solutions, leveraging data-driven insights to improve monetization
- Proficient in Microsoft Office suite, especially PowerPoint and Excel, as well as understanding of analytics dashboards such as Looker, knowledge of AirTable and Salesforce a plus
- Data-driven approach to problem solving; grounded in analytical rigor, creativity & business acumen
- Fluency using AI agents and smart tools to help power drafts, workflows and analysis and fluency using AI to enhance productivity, analysis and problem solving
- Experience with analytics and sales tools
- PM chops to stay on top of calendars, comms and deliverables
- Ability to prioritize and manage trade-offs across multiple deliverables and evolving deadlines
- Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints
- Strong cross-functional communication skills – juggle multiple stakeholders
- Team-first mindset: flexibility to lead or support—no job too big or too small
- Detail oriented with solid organizational skills
- Curiosity and adaptability: a growth mindset matters more than the exact right experience
- Bachelor’s degree (required)
What the job involves
- Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including Brazil, Canada, Mexico and the UK and the recently launched subscription streaming service Howdy
- The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI)
- We’re seeking a Content Specialist Associate to help shape and execute on Roku’s content scheduling, planning and strategy for VOD, FAST and Sponsorship Products, across our subscription and ad-supported services
- You will serve as the primary point of contact between content and our Ad Sales and Sponsorship teams
- You will be the content expert—you will understand the slate, the calendar, and the performance of our titles and translate that knowledge into highly desirable sales and sponsor packages
- You will also become fluent in our sponsorship products and proactively identify opportunities available
- You will keep the teams grounded in what is possible while expanding what that looks like within the company
- You will keep and maintain content trackers and calendars as well as represent the content team in planning meetings, respond to RFP’s, feed into pitch materials as well as related duties as they arise
- You will produce recurring readouts on the outcome of our sponsor packages and create a virtuous cycle of letting the data improve our strategy
- This is not a sales role but rather a role for a content person fluent enough in the ad-sales world to speak with authority to both sides of the table
- While the sales and sponsorship liaison work is the core of this role, you will also have the opportunity to participate in broader team initiatives as needed
- International expansion planning, engagement optimization planning and other cross-functional projects where content strategy needs a seat at the table
- This may mean assessing the monetization shifts, contributing input into launch strategies or supporting ad hoc strategic work outside of the sales cadence
- We’re looking for someone who can flex between the steady state liaison rhythm and the more variable work that comes with a growing content strategy team
- The work we do can be challenging, but that's why we enjoy it so much
- The ideal candidate isn't a bystander
- They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous
- Our industry changes quickly, so we expect a great candidate to be comfortable responding swiftly to changing business needs, knowing that their own success comes when the team succeeds
- Help define content strategy for Sponsored Content, VOD and FAST across our subscription and ad-supported services
- Optimize content collections based on ad market feedback and articulate why titles/collections are compelling to consumers and advertisers
- Be the content strategy representative in planning discussions and respond to all content-related requests including long-term planning and ad hoc pitches
- Translate content plans and calendars as well as create and refine the intake process for sales requests to the content team
- Bring the monetization lens into content planning discussions
- Maintain sales-facing content trackers and up-to-date calendars
- Identify and report on market trends, social/zeitgeist buzz and emerging opportunities
- Assist in developing strategic frameworks and playbooks for the Content team; collaborate cross-functionally with Ad Sales, Partnerships, Core Analytics, Audience Insights, Marketing, Finance, and Product teams
- Stay ahead of industry trends and streaming innovations, incorporating insights into strategies to maintain competitive advantage
- Build an understanding of viewer preferences and behaviors
- Lead ad hoc projects under tight timelines and ambiguous conditions, delivering high-impact results
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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