Lead Customer Campaigns Manager, Motive
$122-186k
Fleet management platform for trucks
Open for applications
Fleet management platform for trucks
1001+ employees
Open for applications
$122-186k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 6+ years of overall marketing experience with at least 5+ years of B2B experience
- Experience managing complex integrated campaigns in an account based selling and marketing environment
- Someone who loves building, and is comfortable with defining new strategies and plans
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
- A constant learner, with deep knowledge of the performance marketing landscape
- Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
- Experience working with modern tools and a strong understanding of how data flows end to end
- Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
- Bachelor's degree in marketing, business, statistics, computer science, or related field
What the job involves
- At Motive, the growth marketing team is responsible for maximizing pipeline and revenue growth across new business and current customers
- We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment
- Motive is looking for an analytical, revenue driven marketer to build creative and high impact customer campaigns across all of our verticals, regions, and segments
- You’ll be responsible for building out the expansion campaign strategy and executing campaigns from start to finish, including the identification of buyer needs and campaign themes, target account lists, integration of sales and marketing activities, and reporting on the success of marketing activities
- You’ll collaborate cross functionality with operations, analytics, sales, design, and many other groups who can help Motive achieve its growth goals
- You’ll focus on the key metrics that matter to sellers - filling the pipe, driving win rates, and driving growth within the account base
- Design, develop, and optimize integrated campaigns that support delivery of expansion pipeline to sellers and overall attainment of Motive’s expansion revenue goals
- Drive our global campaign planning and execution to support customer expansion, based on our aligned GTM priorities
- Utilize account-based thinking as a core campaign foundation of all campaign activities, and partner closely with sales teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated
- Partner with product marketing to understand ideal buyer personas and define solutions to their real world challenges that Motive can solve
- Build our customer funnel and work to define the journey of how customers progress to maximize LTV
- Define key success metrics and work closely with our analytics team to define ongoing reporting
- Work closely with our creative team to develop and optimize our articulation of value through sight, sound, and motion
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company values
- Take pride in doing meaningful work: We work hard, with humility and we see our hard work rewarded in tangible ways every day. You’ll have the chance to make a difference for the drivers who keep our world moving. At KeepTruckin, we’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives.
- Help build the technology that will spark a revolution: Here, you’ll have the opportunity to work on something meaningful and measurable. The work we’re doing is having an impact on an entire industry and we’re looking for thought leaders, game-changers and rule-breakers who are ready to step outside their comfort zone and help solve the complex problems KeepTruckin is tackling.
- Set your ideas in motion, and see them take off: We’re early leaders in an under-served space with big potential. Our ability to innovate depends on fresh perspectives and inclusivity. We trust each other to do great work because together we can achieve collective goals that reach beyond the trucking industry.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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