Director of Product Marketing, Digibee
More information about location
Automated solutions for enterprise integrations
Open for applications
Automated solutions for enterprise integrations
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To enable organizations to build flexible, highly scalable integration architecture.
Role
Who you are
- Significant and high-trajectory experience with Product Marketing roles in iPaaS or adjacent fields (e.g., API management, data integration, process automation, event streaming, products for developers, etc)
- Strong analytical skills and a data-driven mindset for decision-making
- Excellent communication and presentation skills, capable of translating complex technical concepts into customer-relevant messages across multiple audience personas
- Ability to work independently and effectively in a fast-paced, startup environment
- Strong leadership qualities with the ability to motivate and inspire teams
- Proven success in developing and executing global go-to-market plans for SaaS or cloud services
- Experience in managing marketing budgets and financial planning
- Ability to create and communicate compelling product stories and content
- Experience in supporting sales enablement and collaborating with cross-functional teams
- A technical background in relevant fields and certifications, such as those from the Pragmatic Institute, are a plus
What the job involves
- Digibee seeks a Product Marketing leader to define and optimize our GTM motion for the North American and Brazilian market.
- The ideal candidate will take a “first-principles” approach to the role, identifying white spaces where Digibee’s product differentiation brings the most impact, and crafting the messaging and positioning to go after that opportunity.
- This role will involve a blend of strategic responsibilities, acting as a partner to the company leadership on both product and marketing strategy
- Build and own core company positioning and messaging, aligning Digibee’s product differentiation and vision with market opportunities
- Align and coordinate efforts across Demand Gen, Field Marketing, Content Marketing, Web Marketing, and Creative teams
- Anchor and quarterback key integrated pipeline generation campaigns, executing with teams across Marketing and Sales
- Drive sales enablement activities to support the GTM motion
- Collaborate closely with Product Management to influence the product roadmap, drive packaging and pricing, and launch new product capabilities in support of the GTM strategy
- Lead the development and execution of global go-to-market strategies, establishing comprehensive messaging to position the product effectively
- Build and lead the product marketing function, fostering a collaborative and innovative environment
- Conduct customer and market research to define target segments and personas
- Manage marketing budgets and financial planning for product launches and campaigns
- Create compelling marketing content for various platforms, including blogs, webinars, and white papers
- Define and track performance metrics and KPIs to measure the success of marketing initiatives
- Support the sales team with sales enablement materials and assistance throughout the sales process
- Drive innovation and manage changes in marketing strategies and tactics to ensure continued relevance and effectiveness
- Develop and maintain industry knowledge, including relevant technical backgrounds and certifications
Our take
Digibee is an integration platform as a service (iPaaS) company that focuses on enabling organizations to build flexible and scalable integration architectures. Through its cloud-native infrastructure and low-code approach, Digibee supports the complete integration lifecycle, facilitating customers' digital transformation efforts while also reducing costs up to 10X.
Traditional and legacy integration platforms often impose lengthy training periods and certification requirements, causing challenges and high costs during the implementation of integration technology. By providing a low-code platform tailored for professional coders, Digibee is allowing a diverse range of engineers to quickly become productive in a significantly shorter timeframe. By simplifying the learning curve and reducing training overhead, Digibee enables organizations to accelerate their integration projects and maximize efficiency.
Digibee has received support from multiple investors, further reinforcing its already successful platform. Leveraging the capital, Digibee is now strategically directing its efforts towards expanding its go-to-market initiatives. Additionally, the company is committed to continuously improving its products and enhancing customer support, with the aim of capitalizing on its already steady growth in Latin America, ensuring sustained progress in the region.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$60.2m
SERIES B
Feb 2022
$25m
SERIES A
Total funding: $91.7m
Company benefits
- Remote work stipend - we’re remote first, with a flexible working schedule
- Competitive Health insurance (Medical, dental, vision) for employees and dependents
- Life and AD&D insurance
- Supplemental Life and AD&D insurance
- STD (short-term disability insurance) and LTD (long-term disability insurance)
- Critical Illness
- EAP
- 401k + company match
- 18 PTO + 3 floating days
- 12 Holidays
- Company perks & discounts
Company values
- Do the right thing
- Learn from mistakes
- Be proud of what you do
- Respect differences
- Trust our team
- Keep it simple, not simpler
- Lead customers to success
Company HQ
Weston, FL
Articles
Leadership
Experienced in Sales having previously worked at Zup as the VP of Sales, held multiple roles at CA Technologies including the Senior Director of Application Delivery Solution Sales, at IBM as a Software Sales Representative, as well as at HP Software as a Sales Specialist.
Graduated from the University of São Paulo with a BSc in Computer Science. Previously worked as the VP of Digital Solutions Architecture at Zup, at CA Technologies in multiple Directorial roles, and at Convergys IMG as a Technical Architect/Systems Analyst.
Vitor Sousa
(Field CTO)Graduated from the Insper Learning Institution with an MBA in Finance. Previously worked as a Digital Business Executive at Zup as well as working at Produban as an Executive Manager.
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