Senior Product Marketing Manager, Thanx
Restaurant guest engagement software
Job no longer available
Restaurant guest engagement software
21-100 employees
Job no longer available
21-100 employees
Company mission
To empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.
Role
Who you are
- You are a strategic thinker but pride yourself on being able to fully own and execute at any level of detail
- You do not need to have a background in the restaurant industry (though it helps!) – you can listen, learn, and then articulate current and future buyer pain points
- You are naturally curious and take a scientific approach to learning and asking questions
- You enjoy relentlessly listening to and advocating for existing and future customers
- You thrive in high-impact and high-visibility arenas but love being in the weeds, and problem-solving at any level
- You build relationships and can easily influence others even without direct authority
- You are comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment
- You have a strong work ethic with an innate desire to push the boundaries and challenge the status quo
- You love to solve problems
- 5+ years of product or marketing experience at a fast-growing technology, agency, or advisory firm with clear, fast, and hard-earned career progression with at least 2-3 years in product marketing
- Expertise in related B2B SaaS technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology, or experience working in the retail or restaurant industry
- Experience in a very fast-paced, startup environment with the ability to quickly get up to speed, iterate, and take on other projects
- Project management skills with analytics chops and excellent written and oral communication skills
What the job involves
- As a member of the small but mighty Thanx marketing team, you'll be responsible for a broad range of activities with increasing exposure to GTM strategy as you get acclimated.
- This is a rare opportunity to play a critical role in the growth of a fast-paced startup while making a direct impact on a rapidly changing industry.
- Reporting to the VP of Marketing and working closely with sales, product management, and customer success, you will support a wide range of activities across the marketing funnel with a focus on product marketing
- Gather and analyze the market and competitive intelligence. Conduct win/loss, churn analysis, and monitor market trends, then curate this information at the right level for constituents cross-functionally
- Own all aspects of sales and partner enablement and our sales product demo. Produce scripts, update our demo environment, and train the sales team on new product capabilities and associated benefits
- Working closely with the VP of Marketing and the product team, managing the execution of product launches and releases, including marketing plans and documentation
- Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions for customers, prospects, and partners (product guides, videos, presentations, help and support portals, etc.)
- Act as a product expert and source of information and documentation for the rest of the organization, to enable sales and post-sales team members on all aspects of the product. Write help articles, create product videos, and other sales and customer enablement materials
- Activities will result in measurable increases in win rates, adoption, renewals, NPS, and revenues
Our take
Consumer expectations are at an all time high, and the way that brands facilitate engagement with their customers must be distinctive and authentic to the brand. That’s an extremely challenging task for brick and mortar retailers, like restaurants, competing in a digital age.
Thanx helps businesses like these with a multi-channel marketing platform that replaces and consolidates point solutions into a single loyalty-driving channel. Its distinctive strategy is to focus on delivering non-traditional loyalty programs, maximizing a sense of distinctive engagement that heightens brand-consumer relationships.
After a period of development, which included the acquisition of marketing and data insights platform ZeroStorefront, Thanx fully launched what it calls Loyalty 3.0 - that enables any brand to deliver sophisticated loyalty programs regardless of its size and scope. It has also partnered with Olo, an SaaS platform for restaurants, so that its users can take advantage of its Order, Pay, and Engage solutions on top of its own offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2016
$17.1m
SERIES B
Nov 2014
$4.7m
SERIES A
Total funding: $23.1m
Company HQ
Polk Gulch, San Francisco, CA
Leadership
Zach Goldstein
(Co-Founder & CEO)Attended Dartmouth before joining Bain & Co as a Consultant. Founded Thanx on graduating from Stanford with an MBA.
Aaron Newton
(Co-Founder & Chief Data Officer)Aaron is a veteran of tech companies like CNET and Epitomic.com. Most recently, they were working at Cloudera as employee #6.
Darren Cheng
(Co-Founder & CTO)Founded Thanx on graduating from Dartmouth with a BA in Computer Science.
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