Social Media & Content Manager, BOB
+ Stock options
More information about location
Hybrid L2 platform for Bitcoin and Ethereum
Be an early applicant
Hybrid L2 platform for Bitcoin and Ethereum
Be an early applicant
+ Stock options
More information about location
Company mission
To create a new way for builders to experiment and innovate with usable decentralization while retaining Bitcoin security.
Role
Who you are
- This is a creative role so skills in design and video are required. Experience with AI workflows in these areas are a big plus to support creative testing and experimentation. BOB has in house design and works with a PR agency, but does not use a creative or social media agency
- Excellent English is a must. This role is on the tools, preparing and posting daily content, replying to the community and working with partners for co-marketing opportunities and ecosystem project promotion
- The ideal candidate will have strong blockchain experience in a previous role, preferably with an L1 or L2, plus a deep understanding of the Bitcoin and Ethereum communities and key figures
- The head of marketing is based in the UAE and good timezone overlap will be required. Candidates based in Europe are preferred
- Experience: Minimum of 3 years in social media, ideally at a layer 1 or layer 2 blockchain. BOB is a deep technology product so existing blockchain comms experience will be incredibly helpful
- Channel knowledge: Deep experience of best practices within all key social platforms
- Crypto Savvy: Demonstrated knowledge of and passion for blockchain technology, cryptocurrencies, and the wider web3 universe. Candidates with experience covering both the Bitcoin and Ethereum ecosystems will likely be favoured
- Technical appreciation: Ability to talk with engineers/developers and understand the detailed benefits of BOB’s products and protocols to enable quality content creation
- Collaboration: Experienced at working in cross-functional teams and building strong relationships with stakeholders
- Communication Mastery: Exceptional writing and verbal communication skills, with the ability to distil complex concepts down and present them clearly. English fluency is a must. Other languages are a bonus
- Adaptability: Thrive in a fast-paced environment, juggling multiple projects while maintaining good attention to detail
- Strategic thinker: Proactive in identifying communication opportunities and solving problems, with a keen eye on the latest industry trends
What the job involves
- BOB is seeking a Social Media & Content legend to keep our social channels buzzing and mindshare high, creating and posting a wide variety of content that excites the existing community and encourages new audiences to participate in the ecosystem
- The Social Media & Content Manager will support the BOB Head of Marketing in the development and implementation of the content strategy, including content pillars, channel approach, paid media and measurement
- The role encompasses a broad range of responsibilities from monitoring social trends and identifying content opportunities, to managing content creation for BOB and supporting content creation for founder social accounts
- Strategic planning: Considering BOB’s overall brand strategy and narrative, create a cutting edge social strategy, defining the roles of the various social media platforms and KOLs in the media mix, plus content pillars for each key audience group
- Market knowledge: Keep abreast of emerging web3 trends, new narratives, and interesting competitor activity to identify content opportunities, themes and potential partners or emerging KOLs
- Content creation: Own the creation of all social media content, including daily heartbeat content and communications plans for product launches, new ecosystem partner announcements and technology updates. This includes copy for posts, visuals, infographics, animations, etc. BOB does not have a creative or social media agency. Creator skills (design, animation, video editing, AI workflows) a large bonus
- Project management: Create and maintain an advance calendar of activity on all channels to provide a clear forward facing snapshot of planned content and facilitate easy approvals
- Community growth and activation: Recommend and implement growth techniques to engage new and existing audiences on social channels
- Collaboration: Work closely with the broader marketing and ecosystem team ensure narrative alignment, and build strong relationships with the engineering team to support content creation input
- Analysis and reporting: Measurement of the performance of social and content activity on all platforms, plus the completion of monthly reports including recommendations for optimization
Salary benchmarks
Our take
BOB - or Build On Bitcoin - is a tool for DeFi and innovation across a number of Bitcoin experimentations and uses. Using a Layer-2 tool that builds upon Bitcoin and Ethereum ecosystems, it merges security and liquidity and aims to pave the way for further innovation within the cryptocurrency market.
Regardless of Bitcoin’s volatility, BOB’s use as a tool within the system means that it has plenty of uses regardless of value. Its functions include developer resources and smart contracts.
With $1.2 million raised in seed funding, BOB plans to broaden its Layer-2's presence within the crypto ecosystem, driving further adoption and innovation.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$1.6m
SEED
Mar 2024
$10m
SEED
Total funding: $11.6m
Leadership
Alexei Zamyatin
(CEO)Also the CEO of Distributed Crafts. Previously Advisor at Boston Consulting Group, Researcher at SBA Research and a Research Assistant at Imperial College London.
Dominik Harz
(CTO)Also the CTO at Distributed Crafts and Co-Founder of the Interlay Network. Previously Research Assistant at Imperial College London.
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