Content Marketing Manager, Nylas
$100-130k
Productivity APIs for work automation
Posted today
Productivity APIs for work automation
101-200 employees
Posted today
$100-130k
101-200 employees
Company mission
To help developers leverage communications data and build features that increase customer engagement, productivity, and retention.
Role
Who you are
- Experience & Expertise – 7+ years of experience in content marketing, growth marketing, or a related field within the B2B SaaS or API-driven tech industry. Proven track record of creating high-performing content that drives engagement, lead generation, and customer retention
- Technical Aptitude – Strong understanding of APIs, developer-focused SaaS products, and cloud-based platforms. Ability to distill complex technical concepts into compelling, easy-to-understand narratives for both technical and non-technical audiences
- Content Strategy & Execution – Deep experience in crafting, executing, and optimizing content strategies across multiple formats (blogs, whitepapers, case studies, email campaigns, video scripts, landing pages). Strong editorial judgment and attention to detail
- SEO & Data-Driven Growth – Proficiency in SEO strategy, keyword research, and performance analytics to drive organic traffic and maximize content reach. Experience leveraging Google Analytics, SEMrush, Ahrefs, or similar tools
- Collaboration & Cross-Functional Influence – Ability to partner effectively with Product Marketing, Developer Relations, Growth, and Sales teams to ensure content aligns with product launches, business objectives, and audience needs. Strong stakeholder management skills
- Analytical & Performance-Driven Mindset – Hands-on experience with website analytics platforms (e.g., WordPress, Marketo, Optimizely) and the ability to interpret data to refine content strategy, improve engagement, and optimize conversion rates
- Brand & Messaging Alignment – Ability to establish and maintain a strong, authentic brand voice that speaks effectively to developers, product managers, and executives. Experience creating messaging frameworks that drive clarity and consistency across content
- Portfolio of Impactful Work – A robust portfolio showcasing your content expertise, writing style, and ability to create engaging, high-impact content that supports business growth
What the job involves
- The Content Marketing team plays a pivotal role in connecting Nylas with our audience—translating complex concepts into compelling stories that resonate with developers, decision-makers, and industry leaders
- We are seeking a Content Marketing Manager who is passionate about crafting compelling content that informs, engages, and drives business impact
- This role sits at the intersection of storytelling, brand positioning, and demand generation, helping shape the voice of Nylas while driving measurable growth
- As a key member of the Marketing team, you’ll develop and execute a content strategy that educates and inspires technical and business leaders in the SMB SaaS space
- You’ll create high-quality content across multiple formats—blogs, whitepapers, case studies, reports, video scripts, and more—while optimizing content performance based on data-driven insights
- You’ll collaborate closely with Product Marketing, Growth, Sales, and Customer Success to ensure our messaging resonates with our audience and supports business objectives
- Content Creation & Strategy – Write engaging, high-impact content, including blog posts, whitepapers, case studies, email campaigns, landing pages, and more. Ensure content speaks to developers, engineering managers, product managers, and executives in the SMB SaaS tech space
- Strategic Collaboration – Partner with Product Marketing and Developer Relations to align content with product releases and ensure messaging resonates with both technical and business audiences
- Growth Marketing & Design Oversight – Manage graphic design resources to create visually compelling content that supports digital campaigns, product initiatives, and customer engagement programs
- Content Optimization & SEO – Work with the Demand Generation team to identify high-performing content, refine strategies based on analytics, and optimize for SEO and conversion rates
- Campaign Management – Plan and execute content-driven marketing campaigns, including landing pages, email nurtures, and A/B testing. Continuously measure and refine content performance
- Voice & Messaging – Maintain a clear, authentic brand voice that speaks to both technical and business audiences without relying on industry clichés. Ensure all content aligns with Nylas’ brand and messaging frameworks
- Thought Leadership & Market Positioning – Develop compelling content that establishes Nylas as a category leader, leveraging industry trends, customer insights, and data-driven narratives
- Performance Analytics & Reporting – Track engagement, measure content effectiveness, and refine strategy based on key performance metrics
Application process
- Round 1: 60 minute Google Meet discussion with the hiring manager
- Round 2: 60 minute take home assignment followed by a 60 minute Google Meet discussion with a team member
- Round: 3: 60 minute Google Meet discussion with the GTM executive
- Round 4: Three Google Meet discussions with various Nylas leaders (max 3 hours)
Our take
Nylas provides productivity infrastructure solutions for modern software. Over 200,000+ developers use their powerful suite of tools to quickly and securely build productivity features into their applications, resulting in 12 billion+ API requests per day.
The number of businesses using their platform is rapidly increasing due to the Nylas infrastructure generating huge operational savings through more productive, secure, and intelligently-automated development cycles.
The company has remained focused on scaling its integrated and productivity-driven developer experience as well as furthering its investment in disruptive technologies that automate workflows and seamlessly integrate technologies such as conversational AI, Natural Language Processing (NLP), Optical Character Recognition (OCR), and cross-system intelligent automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2021
$120m
SERIES C
Jun 2020
$25m
SERIES B
Total funding: $173m
Company benefits
- Retirement plans
- Wellness stipend
- Paid parental leave: 12 weeks parental leave (maternity & paternity)
- Annual learning & development perk
- Voting/Election PTO: 4 hours of paid time off to vote in person or volunteer at a polling place
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Customer Obsession - We create value for our customers because without our customers our company does not exist
- Creativity - We are creators. We are intrinsically motivated by the act of creation
- Velocity - We move with speed and direction
- Output-Focused - We value the results of our work, not the process
- Diversity, Inclusion, & Belonging - We welcome people of all backgrounds and we value different viewpoints
- Open Communication - We speak our minds but we always do it with care for one another
- Trust - We trust one another to operate with the best interest of our customers and Nylas in mind
Company HQ
Tenderloin, San Francisco, CA
Articles
Leadership
Christine Spang
(Board Member & CTO)Previously worked as Principal Developer at Oracle for 1 year and as Laboratory Assistant at MIT for 1 month.
Gleb Polyakov
(CEO)Previously Operations Consultant at B&G International for 1 year and Crowdfunding Director at Parallax Creative for 3 years.
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