Director of Product Marketing, Contentstack
$180-200k
Headless content management system
Be an early applicant
Headless content management system
501-1000 employees
Be an early applicant
$180-200k
501-1000 employees
Company mission
To enable the world's best brand to reimagine possible.
Role
Who you are
- 10+ years of Product Marketing experience in B2B SaaS
- Proven strategic leadership experience, along with team and talent development experience
- Experience launching and scaling complex, technical products
- Hands-on experience with AI-powered solutions or platforms (shipping, positioning, or adoption)
- Product launches at scale
- Messaging, positioning, and narrative development
- Executive-level storytelling
- Pricing and packaging strategy
- Technical marketing for developer and digital audiences
- Competitive intelligence and market analysis
- Deep familiarity with CMS, DXP, and modern digital experience platforms
- Some travel is required
What the job involves
- We’re looking for a Director of Product Marketing who thrives at the intersection of product, marketing, sales, and strategy, and who can translate a complex, evolving platform across CMS, DXP, data, and AI into clear, differentiated value for the market
- This role requires a challenger mindset, someone who constructively pushes product teams, challenges assumptions, and sharpens roadmap decisions with real market insight, while serving as a true bi-directional partner who ensures customer, sales, and competitive intelligence flows seamlessly into and out of Product
- You are commercially driven and see launches through to adoption and revenue impact, relentlessly competitive in understanding the market landscape, and deeply customer-first, anchoring strategy in outcomes rather than features
- Above all, you bring a builder mentality, comfortable creating structure where it’s needed and evolving it as Contentstack continues to scale
- Build, lead, and scale a high-performing Product Marketing team
- Set the PMM operating model across launches, messaging, competitive intelligence, and adoption
- Serve as the connective tissue between Product, Marketing, Sales, and Customer Success
- Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI
- Translate technical capabilities into compelling, customer-centric stories
- Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling
- Lead end-to-end product launches—from roadmap alignment to external activation
- Partner with Product to define launch tiers, success metrics, and post-launch adoption plans
- Ensure launches drive real usage and revenue impact, not just awareness
- Partner with Product, Sales, and Finance on pricing and packaging strategy
- Define value-based packaging that aligns customer outcomes with monetization
- Support pricing changes with clear rationale, enablement, and market readiness
- Build a world-class competitive intelligence function
- Deeply understand the CMS, DXP, personalization, and AI landscape
- Arm Product and GTM teams with insights to outflank competitors, not just react to them
- Lead technical marketing for developers, architects, and digital teams
- Ensure clarity around APIs, composability, integrations, and AI capabilities
- Act as a domain expert in CMS / DXP products and modern digital experience architectures
- Serve as the product adoption lead, particularly for AI-driven capabilities
- Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing)
- Define adoption goals, feedback loops, and success metrics to accelerate time-to-value
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
The company has huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company HQ
MLK-183, Austin, TX
Leadership
Neha Sampat
(Co-Founder & CEO)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(Co-Founder & CTO)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
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