National Group Account Manager, Diageo
Gall&Gall & Albert Heijn
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Leadership: Experienced in key account management for the retail channel within consumer goods or related industries. A diverse set of backgrounds is encouraged
- Collaboration: Cross-functional experience is beneficial; teamwork is vital
- Strategic Planning: Confirmed ability to develop and implement plans that drive growth
- Financial Competence: Strong analytical skills with financial competence required
- Communication & Relationships: Excellent interpersonal skills for building internal and external relationships
- Negotiation Skills: History of securing mutually beneficial agreements successfully
- Adaptability & Innovation: Ability to thrive in fast-paced environments with an entrepreneurial mentality
- Language Proficiency: Fluent in Dutch & English (verbal & written)
What the job involves
- Reporting into the Commercial Head of Off-Trade Netherlands, as National Group Account Manager, you have direct accountability for Diageo's biggest retail customers - a critical and highly strategic role within the Diageo Northern Europe business
- You lead the customer P&L, developing strategic and differentiated joint business plans that drive category & brand strategies across the Diageo Spirits & RTD portfolio and deliver winning solutions for Diageo, customers, shoppers, and consumers
- You work closely with diverse cross-functional teams, including Category Development, Customer Activation, RGM, Commercial Finance, and Supply Chain to deliver commercial outcomes critical to the overall performance of the Diageo Northern Europe business
- Shape and implement the growth strategy for Key Customers in the Netherlands - balancing vision with delivery of commercial targets (NSV, Market Share, GM & Cash)
- Develop and implement winning joint customer business plans that are grounded in value creation and drive mutual, sustainable growth
- Build and own strong, long-term customer relationships
- Work closely with cross-functional teams, including Category Development, Customer Activation, RGM, and Commercial Finance teams to build effective commercial strategies in areas including portfolio, pricing, promotion, and activation
- Analyse diverse category data sets to interpret trends, discover insights, and identify future growth opportunities
- Partner with Supply Chain teams to provide accurate forecasting to ensure the right product is in the right place, at the right time
- Lead customer negotiations covering trade terms, promotional plans, and marketing investments
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.7m
GRANT
Total funding: $8.7m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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