Vice President of Product, Drip
$190-240k
Email & SMS marketing for eCommerce brands
Open for applications
Email & SMS marketing for eCommerce brands
101-200 employees
Open for applications
$190-240k
101-200 employees
Company mission
To keep eCommerce independent, and to connect consumers with unique eCommerce brands and businesses.
Role
Who you are
- 10+ years of product management experience
- 5+ years in a leadership role
- Experience in UX design
- Experience working with remote, geographically-distributed teams
- Experience working in venture-backed companies, ideally in Series B or later stages
- Deep understanding in martech, particularly in email marketing, CRM systems, automation and analytics
- Demonstrated experience in SaaS businesses
- Familiarity with B2C and appreciation for ecommerce, ideally with experience in the space
- Track Record: Proven experience scaling products and businesses
- Leadership: Team building and team leadership experience, with the ability to inspire, coach, and develop high-performing teams. Ability to lead through change and ambiguity and keep teams motivated through ups and downs
- Strategic Mindset: A visionary who can bring big-picture thinking with the practicality of near-term execution and sequencing requirements
- Customer Focus: Passionate about understanding and solving customer pain points with a track record of launching customer-centric, delightful products and features
- Technical Acumen: Ability to collaborate well with engineering teams and bring a solid understanding of the technical aspects of product development
- Analytical Skills: Strong data-driven approach, with experience using analytics to inform product decisions and drive success
- Communication: Excellent communication skills, capable of presenting product strategy and updates to both technical and non-technical stakeholders, including the board of directors
What the job involves
- We are seeking a Vice President of Product to lead Product Management and UI/UX, and serve as a core member of the Drip Executive Team. The VP will be responsible for driving our product strategy, vision, and execution delivering solutions that delight our customers and show measurable impact. This role requires a leader with deep expertise in MarTech, ideally in email marketing, and strong empathy for SMBs
- The VP of Product will work closely with the rest of the executive team and other cross-functional teams, including Engineering, Sales & Marketing, and Customer Support. They will report to the CEO and manage a globally distributed team of talented product managers and product designers motivated to deliver excellence
- Product Vision & Strategy: Own the product vision, aligning the company's strategic goals and addressing customer pain points in marketing automation. Lead the strategic decision-making process on how to prioritize building out the vision
- Customer-Centric Focus: Curate the product vision by taking into account the market landscape and meeting the immediate and future needs of our core customers. Maintain a deep understanding of customer behavior, and pain points through user research, feedback, and data analysis. Ensure we meet our high standards of design, usability and customer satisfaction
- Competitive Analysis: Understand the market landscape. Stay abreast of industry trends, competitor products, and emerging technologies. Identify opportunities for us to retain core customers and grow market share
- Collaboration: Partner with engineering to build a high-impact product. Collaborate with Drip’s marketing and sales teams to align on go-to-market strategies for new product features and enhancements, ensuring successful product adoption. Engage with Customer Support and Success to address customer pain points. Be willing to roll-up your sleeves as needed
- Leadership: Build and mentor a high-performing product and design team. Foster an innovative, customer-centric, and collaborative culture. Serve as a thought partner to the CEO and other Drip executives
- Metrics-Driven: Define and track key product and business metrics, drive continuous improvement, and make data-driven decisions
Our take
Drip is a Customer Relationship Management (CRM) platform built to help eCommerce brands drive sales through multi-channel marketing campaigns, without requiring coding experience. Their aim is to connect order management with marketing at the customer level, across major platforms like Shopify, BigCommerce, and Magento.
Drip's particular focus is on SMS and email marketing channels. SMS marketing is proving an increasingly effective and popular outreach method, especially as generation Z begin to command greater spending power. With over 30,000 marketers using the platform, Drip are enjoying both good uptake and good customer satisfaction rates.
Drip has also helped support smaller eCommerce businesses through their Brand Boost Program. These independent brands usually get overlooked in favor of other major online retailers, and so Drip has been helping handle the marketing and promotion for brands that sign up to the community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (1 round)
Jul 2015
$1m
SEED
Total funding: $1m
Company benefits
- Career & Wellbeing Coach
- Growth and Mentorship Opportunities
- Start-up Experience
- Mission driven work: leading the ecommerce rebellion
- Diversity, Equity & Inclusion Team
- DEI Quarterly Book Club
- Women of Drip Crew
- Volunteer Opportunities
- Financial Coach
- 401k w/ Drip Match
- Equity at all levels
- Health Savings Account
- Flex Spending Account
- Life Insurance
- Short and Long Term Disability
- Pet Insurance
Company values
- Customers First - We place the needs and desires of those who we serve ahead of those inside the building. Customers first so customers last
- All In - We play to win. We act with conviction and perseverance. We don’t half-ass anything. Both cheeks, firmly committed
- Row Together - We believe start-ups are crew boats, not rocket ships. We seek to achieve “swing”; the hard-to-define feeling of near-perfect synchronization of motion. One team, one crew boat
- Seek Growth - We’re not afraid of falling down in our attempt to reach higher. We stay hungry, embrace our mistakes, and keep moving forward. Mess up. Learn. Get better. Repeat
- Relationships Matter - We care about each human. We create trusted spaces where people can bring their whole selves—authentic and diverse. Our crew, customers, and community—connected
Company HQ
Warehouse District, Minneapolis, MN
Articles
Leadership
Pam Webber
(CEO, not founder)Senior Advisor to the CEO at Towne. Former Executive Vice President Of Marketing and Operations at JustAnswer, and COO/CMO at 99designs.
Share this job