Paid Search Executive, Huel
More information about location
3+ days a week in office
Plant-based convenient food products
Open for applications
Plant-based convenient food products
201-500 employees
Open for applications
More information about location
3+ days a week in office
201-500 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role is perfect for an Account Executive/Paid Search Assistant with hands-on experience of the Google Ads suite, who wishes to diversify their knowledge across all areas of performance marketing
- The ideal candidate will already have around 1-2 years of relevant hands-on experience managing multi-market Google Search and Google Shopping campaigns for an agency, ad-tech or high-growth business. Ideally a degree in a numerical subject, but not essential
- Strong analytical skills will be essential. I know we mentioned it already but we really are a data-driven business!
- A growth mindset with a thirst to develop an understanding of key channels outside of Paid Search. YouTube & Demand Gen experiences would be a plus
- A passion for us and what you do. Paid search is critical to gaining new customers and growing our brand globally. You’ll need to think like a Hueligan and understand what we want to achieve
- A test-and-learn mindset with experience using data to optimise campaigns and manage budgets for large enterprise clients to achieve strong results
What the job involves
- A key driver of our growth has been reaching more customers online through paid search and paid social, and this continues to fuel our success
- To support our ongoing growth, we’re looking for an ambitious Paid Search Executive to join the team
- Campaign Management - day-to-day campaign planning, optimisation, creation and execution across multiple markets including the US & Europe
- Analytics - reporting and optimisation, including in-depth analysis of CPA, ROAS and LTV of all activity ensuring maximum efficiency
- Commercial Awareness - presenting clear, data-backed business cases for marketing investment to improve revenue and ROI
- Branding - ensure unified messaging and consistent branding across all Google marketing and communications
- Stakeholder Management - Working closely with trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan
- Agency Management - establish strong relationships with third-party agencies and partners
Application process
- We usually respond within two weeks
Salary benchmarks
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$27m
GROWTH EQUITY VC
Total funding: $51m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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