Director of Growth Marketing, OpenPhone
Paid
$169-207k
Salary is partially dependant on applicant’s location. Canada: $193,000 - $214,000 CAD. Plus equity
All-in-one phone system for teams
Open for applications
All-in-one phone system for teams
101-200 employees
Open for applications
$169-207k
Salary is partially dependant on applicant’s location. Canada: $193,000 - $214,000 CAD. Plus equity
101-200 employees
Company mission
To help people communicate better and be more productive, and improve the way millions of businesses communicate.
Role
Who you are
- With a strong track record of experimentation and relentless execution, you’ll keep us at the leading edge of driving awareness and adoption through paid activities
- Subject matter expertise - You have a proven track record of diving in deep and delivering insightful tactics and strategies across various paid programs, including SEM, affiliates, podcasts, direct mail, and OOH
- Team builder - You delight in building and growing a team by creating the conditions for them to successfully do work they’re proud of, and enabling them to continue to grow their skillsets and careers
- Player coach - You relish the chance to get your hands dirty and do the work, while ensuring that your team is operating effectively alongside you
- Impact focused - You understand that while the metric you most directly impact are new customers, it’s not just about growing new customers in the most directly attributable way
- You focus on driving a top-line revenue number above all else, and understand how all paid channels and owned touch points (directly attributable or not) fit into that overall picture
- User empathy - You consistently think about understanding core buyers - where they spend their time online, what stage of the buying journey they might be in, and what mindsets they’re in those spaces
- You use this knowledge to effectively craft memorable messaging that is impactful and effective regardless of the next action
- Collaborative - You have a proven track record of working collaboratively with partners across Marketing and other departments
- You excel in both leading and participating in cross-functional initiatives, ensuring their success and alignment with shared goals
- Data fluency - You regularly analyze data and integrate it into your own tasks as well as your team’s work
- You excel at creating and delivering storytelling with data to executives and the broader team
- Curious and growth-oriented - You recognize that the trends of paid media are constantly evolving, with new channels emerging and ways of measurement emerging
- You strive to stay up-to-date, and are constantly experimenting with new ways to grow new customers as efficiently as possible
What the job involves
- At OpenPhone, we're looking for a Director of Growth Marketing, Paid who will be responsible for leading our paid marketing and web marketing efforts with our team of full-time employees, contractors, and agencies
- OpenPhone is a PLG first company, and the majority of our demand comes inbound
- You will play a key role in OpenPhone’s growth, responsible for increasing trials and customers through a deep understanding of paid media across multiple flavors (direct, indirect, brand) and a deep curiosity and passion for reaching our ideal users and speaking to them in a way that they understand
- Lead and manage our Paid Growth team, including paid advertising, SEM, and web strategy, to drive consistent growth of new customers that aligns with our business goals
- Test, iterate, and scale comprehensive paid media campaigns, focusing on SEM, affiliates, podcasts, and more to drive consistent growth of new customers to OpenPhone with strong unit fundamentals
- Collaborate closely with Marketing, Product, and Design teams to ensure our website meets OpenPhone’s positioning and brand identity while effectively meeting the needs of users
- Use analytics and user insights to identify and validate key OpenPhone messaging that addresses customer pain points and fits the proper context of owned or rented channels
- Pilot and test innovative marketing channels and initiatives to generate actionable insights and improve portfolio efficiency
- Partner with our Marketing, Design, Sales, and Finance teams to create high-performing, evergreen campaigns that align with OpenPhone’s positioning and mission, and drives continued growth
- Present key insights and learnings to our Marketing team, leadership, and the broader company to ensure we all learn and grow together
Our take
Business phones are a vital resource for many companies, but buying a second phone for your team can be an expensive prospect. OpenPhone solves this problem by replacing business phones with an easy-to-access app.
OpenPhone leverages many of the advantages of a traditional business phone, allowing users to maintain work boundaries and privacy, without the need for new, high-cost hardware. By specifically targeting people looking for a business phone number, OpenPhone has attracted freelancers, small companies, contractors, and larger companies ready to modernize their existing phone systems.
Though there are competitors in the space, OpenPhone's unique approach allows it to stand out from the likes of Aircall and Airpad. The company has seen significant funding that it is investing in accelerated growth efforts, hiring, and the further development of its collaboration features and business tool integrations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$40m
SERIES B
Nov 2020
$14m
SERIES A
Total funding: $56.2m
Company benefits
- Equity
- Health benefits
- Comprehensive health, dental, and vision plans (covered 100% for you and 60% for your dependents)
- $1,000 budget to make your home office more comfortable
- Unlimited PTO, sick leave, and parental leave (we also close for all major holidays)
- Retirement benefits - we match 100% of the first 2% of your 401(k) contribution
- $3,000 per year towards your professional development and education
Company values
- Relentless - Success requires grit and determination. We are unyielding in our shared belief that anything is possible when we are willing to take calculated risks and operate with a strong sense of ownership
- Delightful - The smallest of details make the biggest difference. We are known to go the extra mile, paying careful attention to the little touches that add up to a truly meaningful and memorable experience
- Unified - Collaboration solves the hardest of problems. We are aligned by a shared purpose that combines our talents and contributions to surpass inevitable challenges and achieve greater results together
- Open - Disagreement and commitment can co-exist. We are motivated to venture out of our comfort zones, challenge one another’s ideas with positive intent, and embrace failure’s hard-earned lessons
- Innovative - Endless possibilities await beyond the status quo. We are encouraged and empowered to put forth bold new ideas, and iterate on existing ones, in order to foster groundbreaking solutions that set us apart
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Mahyarr Raissi
(CEO)Previously worked as a Software Engineer at Tagged, and was a Product Manager at Joist.
Daryna Kulya
(COO)Previously worked as Manager of Deloitte's Digital Innovation Lab, and was a Product Manager at Vidyard.
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