Integrated Field Marketing Manager, Meltwater
$85-115k
+ Performance-based bonus opportunity
More information about location
Media, social & consumer intelligence
Be an early applicant
Media, social & consumer intelligence
1001+ employees
Be an early applicant
$85-115k
+ Performance-based bonus opportunity
More information about location
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- The ideal candidate has strong experience in campaign execution, funnel progression, copywriting and event planning, with the ability to translate plans into high-quality, high-performing marketing programs
- This role requires a strong understanding of the B2B marketing funnel, audience segmentation, and the ability to craft compelling messaging that moves prospects forward
- Bachelor's degree in Marketing, Business Administration, or related field
- 4+ years of marketing experience in a B2B/SaaS company
- 2+ years of experience in field marketing, campaign execution, and demand generation
- Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies
- Strong experience in client and prospect communications, acquired from either sales or marketing roles
- Excellent written and verbal communication skills
- Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation
- Committed to building strong internal partnerships and driving alignment between marketing and sales teams
- Proven drive and a continuous learning mindset
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently
- Understanding of field business and target audiences
- Marketo and Salesforce experience is a plus
- An ability to think big-picture while delivering on the details
What the job involves
- Meltwater is seeking a results-driven and data-oriented Integrated Field Marketing Manager to join our Americas Marketing team supporting new business growth
- This role sits at the intersection of events and demand generation, responsible for executing integrated marketing programs across events and nurture campaigns to engage prospects throughout the buying journey and drive pipeline impact
- You’ll work closely with senior marketing leadership and sales teams to bring campaigns to life, ensuring seamless execution across channels
- As a key player in both the marketing and field sales teams, the Integrated Field Marketing Manager will report into the Senior Marketing Manager, Americas
- Execute integrated marketing campaigns that combine events and nurture programs to drive pipeline and revenue
- Manage the end-to-end execution of campaigns, including timelines, campaign build, content creation, deployment, and performance tracking
- Coordinate and execute events (in-person, virtual and third party partnerships), ensuring alignment with campaign goals and an engaging attendee experience
- Write, edit, and optimize campaign copy, including emails, landing pages, ads, and event messaging tailored to target audiences
- Partner with sales to support campaign execution, including outreach alignment, invites, and follow-up messaging
- Execute campaigns in Marketo ensuring accurate tracking and reporting
- Collaborate cross-functionally with sales, design, product, content marketing, and other marketing teams to optimize campaigns and workflows
- Monitor campaign and event performance, providing insights and recommendations to improve results
- Assist Meltwater’s corporate marketing team in the planning and execution of our annual flagship Summit in NYC
- Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, allowing companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 32 more jobs at Meltwater