Associate Director of Product Marketing, Wolters Kluwer
UpToDate
AI-powered solutions for professionals
Job no longer available
AI-powered solutions for professionals
1001+ employees
Job no longer available
1001+ employees
Company mission
To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.
Role
Who you are
- For this role, we are looking for someone who shares our passion for improving clinical outcomes and who is energized when solving complex problems
- Bachelor’s degree required
- Master’s degree related to healthcare or master's in business administration
- 5+ years of experience in healthcare required provider experience
- Experience in software, solutions, or services in a B2B market
- 8+ years of experience in product management, product marketing, or marketing
- 4+ years in roles that are customer-facing
- 4+ years experience managing teams
- Previous experience and ability to manage projects involving multiple teams
- Experience bringing new products to market
- Confidence when in the spotlight
- Ability to tell a story about the value of a product versus communicating a set of features
- Experience leading change & continuously raising the bar for quality and outcomes
- Champion of team culture, and promoter of diversity and inclusion
- Marketing training experience
What the job involves
- As Associate Director of Product Marketing, you will lead a team of Product Marketing Managers working together to increase the growth of the UpToDate products across the markets we serve
- This includes managing the packaging, pricing and positioning strategy of UpToDate in the provider, commercial and international markets, along with latest opportunities related to new products, product models, segments, and partnerships
- As a leader on the Product Marketing team, you will partner with the provider segment product lead to develop and refine the strategy for our provider market, develop compelling positioning for all products, monitor market and trends, partner with product management to create strategic messaging and lead the creation of deep provider customer relationships
- You will report to the Technology Product Management Director
- Refine and apply expertise in the provider market to drive growth and innovation in the UpToDate product portfolio
- Lead UpToDate portfolio messaging strategy to grow our footprint across markets
- Drive collaboration with leadership within the marketing team to build best practices in customer relationship management and ongoing buyer value enablement
- Actively monitor healthcare trends, policies, and dynamics related to clinical decision support. Communicate and apply those insights effectively to inform packaging, pricing, and positioning
- Engage with customers and customer-facing teams to deeply understand your buyers, users, segments, sales process, and use cases
- Forge relationships with key buyers to regularly garner feedback and gain trusted insights into their challenges
- Contribute to the vision and strategic plan process meaningfully across Clinical Effectiveness
- Guide direct reports and serve as mentor to other product marketers in transitioning to value-based marketing messaging and storytelling principles
- Apply competitive analysis, communicate critical insights to the team, and apply relevant findings to impact positioning, messaging, and sales effectiveness
- Identify research needs and lead partnerships with internal resources and external vendors to enhance UpToDate’s product positioning and future vision
- Summarize and communicate updates about new entrants and business models that would be relevant to team discussions about delivery models, packaging, partnerships, and competition
- Lead the synthesis of data to facilitate product pricing strategy; partner with teams to operationalize pricing
- Leadership and expertise in meetings with executive management when the team discusses the overarching product strategy for the division
- Develop messaging and positioning to differentiate solutions across the Clinical Effectiveness division and communicate the benefits to multiple buyer types
- Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team
- Participate in projects that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide
- Promote a positive team culture by building bridges, holding ourselves accountable, and promoting a culture of diversity and inclusion
- Be an ambassador for the work we do to support the broader healthcare ecosystem
- Up to 20% travel may be required
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
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