Director of Performance Marketing, Havenly Brands
$155-165k
+ Potential for performance bonus
More information about location
Interior design services
Job no longer available
Interior design services
201-500 employees
Job no longer available
$155-165k
+ Potential for performance bonus
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- This role will require both a strategic mindset and the ability to roll up your sleeves and execute
- 6+ years of performance marketing experience with a proven track record of success in driving both digital and offline marketing campaigns for multiple brands or products
- A bachelor’s degree, or equivalent work experience, in Marketing, Business, or a related field preferred. Bonus points for a Master’s or advanced degree
- Experience in home retail, retail, ecommerce/DTC or an advertising agency is preferred
- Adept at leading and managing high-performing teams, you have strong interpersonal skills that inspire and motivate others
- Expert in digital marketing tools and platforms, including Google Ads, Meta, Pinterest, Google Analytics, Looker and more
- Highly analytical and a great problem solver, you can interpret complex data and use it to make data-driven decisions quickly
- Ability to apply an entrepreneurial mindset in a start-up environment in everything you do
- Strong project management skills and the ability to prioritize the right initiatives while being flexible in a fast-paced environment where priorities change quickly
- Able to adjust communication style; comfortable with executive in discussing higher-level strategies and can effectively disseminate information to the rest of the team
- Creative with the ability to balance art and science, develop innovative ideas ands strategies that drive engagement and conversion; understand the nuances of creative execution across funnel tactics
- Consistent exercise of independent judgment, with strong ability to be resourceful
- A true self-starter: you have a bias for action and enjoy the freedom of forging your own path
- Highly entrepreneurial: you thrive when given a wide breadth of responsibility and the power to make decisions and trade-offs
- Comfort with ambiguity: you are not afraid to make decisions or take calculated risks to drive outsized business impact
- Operate at a fast pace: you work at lightning speed, and are energized by learnings and results
- Owner’s mentality: no job is too big or too small; you are willing to roll up your sleeves and get it done
What the job involves
- The Director, Performance Marketing will help us maintain our rapid annual growth rate by driving both the strategy and execution for all digital and offline channels for at least three brands in the Havenly, Inc portfolio
- You will focus on: optimizing and expanding our channel mix, balancing our marketing mix across the funnel, driving leads as well as customer retention and leveling up our forecasting, tracking & reporting
- Manage the full marketing budget across multiple brands and paid marketing channels
- Oversee performance marketing strategies and initiatives across multiple brands under the Havenly, Inc. umbrella
- Plan, execute, and monitor a wide range of results-driven marketing initiatives, with a focus on driving awareness, building lead generation funnels and ultimately driving customers to convert
- Build a comprehensive understanding of all growth levers within the business, and map out new levers, tactics, and strategies to unlock growth
- Define metrics and analyze campaign success, track and forecast user growth, conversion, and engagement
- Monitor KPI’s across varying marketing attribution methodologies and help guide the team to execute spend allocations accordingly, balancing the art and the science
- Help define our target customer and build deep insights into who they are, how to reach them, and how to speak to them
- Collaborate with content and creative teams on marrying audience insights and performance with creative execution; champion our brand voice across all internal and external creative efforts. Partner with Influencer and Brand Ambassador team to leverage creator content into paid marketing campaigns to extend brand reach
- Prioritize and manage a testing roadmap
- Oversee and ensure smooth test launches and execution, with a willingness to adjust based on learnings and improve the business over time
- Provide ongoing communication on current growth tests, results, and insights derived from experimentation
- Present regularly to leadership on sales, spend budgets, KPI’s and test results compared to forecasts/expectations
- Manage two or more direct reports; make time for coaching and feedback and challenge yourself to make a meaningful difference in their career
Application process
- Step 1: The introductory interview - We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us.
- Step 2: The manager interview - We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us.
- Step 3: The experiential interview - Next, you get the opportunity to show off your skills and see what it's like to work in this role. This could mean a take home project, a case interview, or a live working session with your manager.
- Step 4: The team interview - Now is the time to meet some of the people that you'll be working with. This could be members of your own team, cross-functional team members, direct reports, or members of our executive team. Each person you meet will share their perspective on the company, our culture, and the specific role.
- Step 5: The offer - Yay, we made it! We’re likely crossing our fingers and toes that you’re as excited about us as we are about you. We’ll do our best to make this process quick, informative, and positive. Throughout the offer process, we’ll be available to chat and answer questions.
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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