Junior Paid Social Media Buyer, PetLabCo.
£32-40k
+ Bonus
3 days a week in office (Central London, UK)
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
Be an early applicant
£32-40k
+ Bonus
3 days a week in office (Central London, UK)
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- You're naturally analytical and curious about why ads work or don't,
- You're keen to develop your eye for direct response video creative,
- You enjoy turning data into clear, actionable summaries,
- You're organised, deadline-driven, and comfortable juggling multiple campaigns,
- You're hungry to learn from senior buyers and grow into a fully-fledged paid social specialist,
- We're looking for someone with foundational paid social experience who is ready to step up. You don't need to have run six-figure monthly budgets or owned a full P&L yet. What we care about is that you're sharp, organised, hungry to learn, and excited by performance marketing
- 1 to 2 Years in DTC Paid Social. Hands-on experience setting up and managing campaigns in Meta Ads Manager (Facebook and Instagram) and ideally TikTok Ads Manager
- Solid Foundations in Performance Marketing. Familiarity with direct response, conversion campaigns, and core paid social KPIs including CPA, ROAS, CAC, MER, eROAS, NC-ROAS, CTR, and CVR
- Awareness of the Modern Meta Landscape. Familiarity with Advantage+ Sales Campaigns (ASC) and the broader shift toward AI-driven, broad-targeting campaign types is a plus
- Data Comfortable. Confident in spreadsheets and analytics platforms, able to pull, structure, and interpret campaign data without hand-holding. Exposure to Northbeam, Data Studio, or similar attribution and reporting tools is a plus
- Shopify Awareness. Working knowledge of how DTC ecommerce operates on Shopify, and how paid social fits into the broader funnel
- Comfortable with AI Tools. Comfortable using AI tools such as ChatGPT or Claude to speed up reporting, analysis, and day-to-day workflows is a strong plus
- Detail-Oriented and Organised. You build clean, well-structured campaigns, name things consistently, and don't let things slip through the cracks
- Eager to Learn. Energised by a fast-moving environment, open to feedback, and proactive about asking questions and developing your craft
- Clear Communicator. Able to explain what you've done, what you're seeing in the data, and what you'd recommend, in writing and verbally
- Team Player. Happy to roll up your sleeves and support the team in whatever way is most useful, with a strong sense of accountability for your own work
What the job involves
- PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally. We're looking for a hands-on UK based junior paid social media buyer to join our acquisition team and grow with us
- This is an opportunity for someone with 1 to 2 years of paid social experience to step into a fast-moving, data-driven environment where you'll get hands-on responsibility from day one
- You'll run campaign setup, day-to-day management, and reporting across Meta and TikTok, with senior support and a clear path to growing into budget ownership and optimisation as you develop
- You'll report directly into our Head of Media and work day to day alongside our senior buyer and the wider acquisition function
- We started PetLab Co. in November 2018 to offer safe, effective nutritional supplements to help pets live their healthiest lives. Since then, we've become the fastest growing pet health brand in the U.S., and in the last 12 months we've more than doubled our UK net revenue. We have ambitions to do the same again, and that's where you come in
- We've established ourselves in the UK by following the media buying and creative optimisation playbook that drove our US growth. Now we need a dedicated junior pair of hands to help us execute, iterate, and capture the opportunities in front of us. You'll learn the PetLab approach inside out, with day-to-day mentorship from senior buyers, and exposure to our creative, analytics, and CRO teams
- You'll start by owning campaign setup, daily monitoring, and reporting under senior guidance. As you build trust and demonstrate strong judgement, you'll take on more responsibility for budget allocation, creative testing strategy, and channel ownership
- 40% on Execution. Hands-on inside Meta Ads Manager and TikTok Ads Manager, setting up, configuring, monitoring, QA-ing, and troubleshooting campaigns, ad sets, ads, and tests under senior guidance
- 30% on Analysis and Reporting. Diving into campaign and ad-level data across Meta, TikTok, Northbeam, and Data Studio to surface insights, build clear reports, and flag opportunities or issues to seniors
- 20% on Creative Support. Summarising performance data for the creative team, helping brief in iterations, and learning the craft of building effective creative briefs
- 10% on Strategy and Learning. Sitting in on planning sessions, supporting tests proposed by senior buyers, and gradually contributing your own ideas as you grow
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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