Product Marketing Manager, Blend
$160-200k
+ Equity
Digital lending platform
Job no longer available
Digital lending platform
1001+ employees
Job no longer available
$160-200k
+ Equity
1001+ employees
Company mission
To provide better lending for everyone, streamlining the end-to-end customer journey for banking products.
Role
Who you are
- 4+ years of product marketing experience
- A demonstrably successful background in B2B SaaS product marketing
- Highly collaborative, self-starter, always interested in learning, innovating, and continuous improvement
- A passion for precision, details, with the ability to manage multiple priorities and tasks simultaneously
- Ability to build for scale and self-serve, driving and enabling others at Blend to leverage product marketing services and knowledge
- Build cross-functional relationships and handle complex projects across internal and external teams, including strong partnerships with customers
- Excellent written communication & presentation skills
What the job involves
- We’re looking for an experienced Product Marketing Manager to lead go-to-market strategy for multiple Consumer Banking products and help craft the direction of the Consumer Banking business as a whole.
- These products include personal loans, auto loans, credit cards, deposit accounts, and home equity lines of credit, in addition to key underlying services like decisioning, identity, and fulfillment.
- Product Marketing responsibilities include both outbound positioning, messaging, pricing/packaging, launch management, and sales enablement, as well as inbound assessment of customer, market, and competitive dynamics to support product teams in defining product strategy
- Lead cross-functional, go-to-market initiatives for multiple products and initiatives; assess and optimize for greatest efficacy
- Partner with product management to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points
- Partner with brand, field, and account-based marketing teams to design campaigns and scale the efficacy of the marketing programs that support your products
- Develop content to drive successful product launches and feature adoption activities, including thought leadership, roadmap presentations, marketing collateral, and internal enablement
- Lead competitive intelligence for your products, and develop compelling competitive positioning in an evolving market
- Develop and continuously iterate on the body of knowledge around buyer personas: who they are, how they buy, and their key buying criteria. Apply this knowledge to provide direct support for sales on high-value opportunities
- Collaborate with Finance to develop and iterate on a pricing/packaging strategy to drive business objectives (from maximizing revenue to capturing market share)
Our take
Recent years experienced a housing boom, with more than 13 million mortgages closing in the United States. This came despite restrictions limiting traditional ways of buying property. In short, the vast majority of housing deals were done online.
One of the companies fueling this upsurge was Blend, a digital banking platform with the aim of simplifying the mortgage process. The platform is used by major banks and financial institutions to offer mortgages and consumer loans, with Blend processing an average of $5 billion in transactions every day.
Due to the surge in demand, Blend’s revenue increased by 90% in the past few years. While we saw low-interest rates and a rise in demand for mortgage insurance, the demand for Blend’s services could wane if interest rates rise again. To counter any threats, Blend set out a "path to profitability" in 2023 that includes a 28% reduction in its employee base, a product suite enhancement sweep, and a shift in financial leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2021
$300m
SERIES G
Aug 2020
$75m
SERIES F
Total funding: $665m
Company benefits
- Comprehensive health benefits
- Wellness program that covers a variety of activities, gym memberships, and more
- Partnerships to support all of life’s milestones: Origin Financial Wellness, Compsych Employee Assistance Program, RocketLawyer Legal Plan, and more
- Various leave programs including 16 weeks of paid parental leave with no tenure requirement
- Thoughtful, regular performance reviews
- Support for workshops and lectures to develop your craft
- Competitive compensation packages, meaningful equity, and 401(k) plan
- “Employee-first” environment, where most employees can work wherever they choose
- Flexible work schedule
- Open vacation policy
Company values
- Advocacy
- Authenticity
- Integrity
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Nima Ghamsari
(Head)They studied Computer Science at Harvard before working for 4 years in Business Development and Engineering at Palantir Technologies. They left in April 2012 to co-found Blend in May.
Erin James Collard
(Board Director)Head trader at Peter Thiel's fund Clarium Capital Management, co-founded Blend and served as CFO for 6 years before stepping down.
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