Marketing Automation Manager, Rula
$130-145.3k
+ Equity
Matching people with therapists
Be an early applicant
Matching people with therapists
201-500 employees
Be an early applicant
$130-145.3k
+ Equity
201-500 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- The ideal candidate will have experience with marketing automation tools such as HubSpot, Iterable, or Outreach and will work closely with cross-functional teams to implement and refine automation strategies that align with business objectives
- 5+ years of experience in marketing, with preferred focus on marketing automation, digital marketing, or related roles
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign), CRM tools (Salesforce, HubSpot CRM, etc.), and email marketing systems
- Experience working with product, engineering and implementation teams in marketing automation projects
- Ability to understand marketing attribution and digital marketing data pipelines. Proficiency with Looker, Amplitude, Excel, and other reporting tools
- Bachelor’s degree in Marketing, Product Management, Communications, or related field (or equivalent experience)
Desirable
- Experience in B2B or SaaS marketing environments
- Familiarity with advanced marketing automation tactics like lead scoring, behavior-based triggers, and advanced segmentation
- Certifications in marketing automation platforms (e.g., HubSpot, Salesforce) are a plus
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously and meet deadlines
- Experience with data management and data integration between systems (CRM, ESP, etc.)
What the job involves
- We are hiring a Marketing Automation Manager that will enable Rula’s Provider Marketing team to support the build of the most optimal tech stack for the team.
- This person will be responsible for creating, managing, and optimizing automated marketing projects across various platforms to drive lead generation, customer retention, and overall marketing performance.
- This role requires a data-driven, detail-oriented individual with a strong understanding of marketing technologies, email marketing, CRM systems, and customer journey mapping.
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, containing giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers do mark it out against the crowd. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasize its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company values
- Bias to Action - Nobody else is more capable of solving this problem than you are right now
- Self-care - Put your life jacket on before helping others
- Authenticity - Be yourself and be open to others
- Camaraderie - Take care of one another
- Transparency - Be honest even if it’s uncomfortable
- Operational Rigor - Don’t just meet the bar, raise it
Company HQ
Los Angeles, CA
Articles
Leadership
Josh Bruno
(Co-founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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