B2B Marketing Manager, Unbiased
Maternity Cover
2-3 days a week in office (Farringdon, London)
A digital platform matching consumers to financial advisers
Open for applications
A digital platform matching consumers to financial advisers
21-100 employees
Open for applications
2-3 days a week in office (Farringdon, London)
21-100 employees
Company mission
Empowering everyone to make confident financial decisions
Role
Who you are
- Experience developing strong customer communications, with clear messaging and calls-to-action
- Ability to create and run approval processes
- Customer-centric thinking, putting the customer at the centre of our messaging and planning
- An understanding of how to build a customer communication calendar, managing and rationalising a high volume of requests
- Experience working with copywriters, designers and website developers
- Understanding the customer journey and demonstrable experience working with Customer Success in mapping and driving this
- Experience developing target lists, building emails and reporting results
- The ability to test creative, channels and other tactics to improve results
- Experience setting up and managing webinars
- Experience managing presence at events (identifying events, speaker opportunities, preparing collateral, etc)
- Experience gathering customer data through surveys, interviews, sales reps logging data in Hubspot, etc
- Ability to spot trends, and write clear written reports explaining the data we’re seeing
- Experience developing target customer, messaging, and value propositions
What the job involves
- You will be end-to-end responsible for Customer Marketing including onboarding, new product and feature announcements, upsell marketing and retention planning
- Developing quarterly/yearly customer marketing plan and budget
- Monitoring traffic and report key trends/patterns based on data analysis and definable metrics
- Taking ownership of the data analytics across our marketing and sales functions, ensuring we can make informed decisions and understand our ROI from marketing spend
- The development and implementation of a winning Lead Generation strategy to drive MQLS for the sales team
- Coordinating marketing and sales efforts
- Working closely with the Sales Team; enabling them to meet their objectives
- Taking ownership of the data analytics across our marketing and sales functions, ensuring we can make informed decisions and understand our ROI from marketing spend
- Improving the online customer experience and journey to build a growing sales pipeline with high conversion ratios
- Helping our sales and CS team to drive a greater number of Enterprise customers through product improvements and clearer messaging
- Coordinating retention efforts Customer Success and Support teams
- Working with department Heads/Leads to monitor retention efforts and recommend strategies/processes to improve churn targets
- Improving our refund processes working closely with Head of CS and the product team to implement tactics to drive down customer requests
- Defining marketing strategies for new and existing products with effective/timely communication of USPs for existing customers and prospects
- Leading our customer PR and thought leadership efforts to drive brand awareness across the sector and beyond
- Working closely with the marketing leads to build brand value in various media (pro website, content, social media, PR etc) – ensure that all channels are aligned
- Working with the content team on website messaging and evergreen content for customers
Salary benchmarks
Our take
When it comes to life's big decisions, finding the right advice can make all the difference. Unbiased aims to connect people with professionals that are objective when offering advice.
Unbiased lists nearly 30,000 IFAs, financial advisers, mortgage advisers and accountants, and between them, Unbiased’s advisers manage over £20B of assets. All the experts listed with the company are regulated by the relevant official bodies, appropriately qualified and independent of product providers. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours.
The company received series A funding at a time of rapid growth. Unbiased is becoming a prominent solution for advertisers to grow their businesses. VC funding in 2022 supported the growth of Unbiased's team, its financial advice marketplace, and international presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2022
$5m
GROWTH EQUITY VC
Jan 2020
$7.3m
SERIES A
Total funding: $12.3m
Company benefits
- Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
- Cycle to work scheme
- Season ticket loan
- Life insurance
- Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future
- Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development
- Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App
- Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
Company values
- Be relentless about progress
- Enjoy the journey
- Share and seek input
- Own it and get it done
Company HQ
Farringdon, London, UK
Articles
Leadership
Karen Barrett
(CEO)Previously Member of the Retail Market Advisory Board and Member of the Communication Council at Standard Life. Outside of Unbiased, sits on the Advisory Board of Money Marketing and is part of the Mentor2mentee network.
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