Senior Growth Marketing Manager, Ironclad
Paid Media
$140-170k
Plus equity
Enterprise software for managing contracts
Job no longer available
Enterprise software for managing contracts
501-1000 employees
Job no longer available
$140-170k
Plus equity
501-1000 employees
Company mission
To power the world’s contracts.
Role
Who you are
- We are looking for someone who can tell a story with numbers, balance short & long term goals, get creative, and loves to experiment
- 5+ years experience directly managing paid marketing channels: Google Ads and LinkedIn
- 3+ years in B2B marketing experience
- Experience with Marketo, Salesforce, Tableau preferred
- Excellent analytical skills
What the job involves
- We are looking for a results-driven senior digital paid media marketer to own the strategy and execution for all of our digital paid media programs and channels
- You’ll own our top contributing channels for inbound pipe generation and revenue, and have the opportunity to define the strategy needed to hit our next phase of growth
- This role sits on the growth marketing team, working closely with our brand, content, PMM, finance & analytics teams
- Define our paid advertising strategy and execution across all paid digital channels: SEM (google & bing), paid social, review channels, youtube, display, etc
- Manage and partner with contractors to execute and optimize SEM and paid social channels
- Optimize existing channels, implement testing best practices, expand geos & experiment with new channels & audiences to increase traffic, drive leads, and maximize ROI
- Partner closely with Brand team to consistently uplevel and test new creative, building out a best-in-class process and feedback loop
- Hold quarterly & yearly QBRs to share out learnings & results
- Partner closely with Analytics, Marketing Ops, & Finance partners for reporting and forecasting
- Support ABM programs with paid ads strategy and execution
- Manage paid media budget and optimize to maximize ROI
- Collaborate closely with internal marketing teams across growth, PMM, Events to support integrated campaign motion
Our take
Business contracting is often inefficient and messy, with approvals required from various stakeholders and many processes still paper-based. Ironclad is a platform that digitises, automates, and streamlines contract workflows, allowing legal teams to focus on legal work rather than paperwork. Its platform features collaborative tools that facilitate business operations and extract and catalogue contract metadata, making information easier to access and act upon. Its enterprise customers include Dropbox, Mastercard, Pixar, Fox, and L’Oréal.
Despite its success, Ironclad faces competition in the $3 billion contract lifecycle management industry from major players like DocuSign and emerging ones like Contractbook. The company recently announced Ironclad Signature, marking its entry into the $25 billion eSignature market. The new feature speeds up the signature process by an estimated 80% and provides summaries and approval histories to users. This new tool is expected to strengthen Ironclad's position in the sell-side contract lifecycle management market.
Additionally, Ironclad introduced value-based pricing, charging only for completed, signed agreements, unlike other providers who charge for every signature packet sent out. Ironclad, backed by investors like Accel, Sequoia, Y Combinator, and BOND, remains committed to innovating and maintaining its leadership in the contract lifecycle management space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$150m
SERIES E
Dec 2020
$100m
SERIES D
Total funding: $334.3m
Company benefits
- Dental, and vision insurance
- 401K
- Wellness reimbursement
- Flexible vacation policy
- Generous parental leave for both primary and secondary caregivers
- Work from home opportunities
- Health insurance
Company HQ
South Beach, San Francisco, CA
Leadership
Cai GoGwilt
(Co-Founder & Chief Architect)Studied HSPS at Cambridge, and Computer Science at MIT. Was a Summer Technology Analayst at Goldman Sachs. Worked as a Research Assistant at MIT. Was a Software Engineer at Palantir.
Jason Boehmig
(Co-Founder & Executive Chairman)Former Corporate Lawyer at Fenwick and Professor of Law at the University of Notre Dame before founding Ironclad in 2014.
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