Director of Marketing, OPSWAT
Demand Generation
Cyber protection for critical infrastructure
Open for applications
Cyber protection for critical infrastructure
1001+ employees
Open for applications
1001+ employees
Company mission
To protect the world's critical infrastructure.
Role
Who you are
- 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
- Proven track record across both demand creation and demand capture. You’ve built pipeline from cold, not just harvested in-market intent
- Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
- Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don’t need to build the dashboards, but you need to know what the numbers mean
- HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
- Cybersecurity industry experience is a strong plus
What the job involves
- OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems
- This is a pipeline-accountable role
- You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs
- You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion
- Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets
- Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline
- Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions
- Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs
- Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. This is a core part of how this team operates
- Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning. Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight
Our take
Cyberattacks are becoming more sophisticated. For example, zero-day cyberattacks leverage vulnerabilities that are unknown even to the users and creators of a system. Tens of billions of dollars are being invested in protection, but OPSWAT delivers security solutions that nip the need for extra cyber defence in the bud.
The company's products focus on threat prevention, enacting a zero-trust mentality to ensure that technology systems are watertight from threats. For example, OPSWAT's MetaDefender platform incorporates advanced malware threat protection to detect vulnerable files and emails, as well as software, before it is even installed.
It’s this philosophy of “Trust No File, Trust No Device” that makes OPSWAT such a robust partner for the likes of AMEX and the United States Department of Justice. In addition to cyber protection products, the company also helps train future cyber defenders through its academy, which has trained 70,000 professionals so far.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2021
$125m
GROWTH EQUITY VC
Total funding: $125m
Company benefits
- Competitive compensations
- Excellent insurance programs
- Stock options
- Multifaceted reward program
- Quarterly & annually reviews
- Personalizing appreciation
- Flexible-work arrangements
- Company / Team outings
- Generous PTO policies
- Green, clean office space
- Workout exercise & sports
Company HQ
Westshore, Tampa, FL
Leadership
Benny Czarny
(Founder & CEO)Prior to founding OPSWAT in 2004, Benny was an Engineering Manager at BindView for 3 years.
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