Product Marketing Manager, Cresta
Partnerships
$140-170k
+ equity, bonus and stock options available
Real-time intelligence for contact centers
Job no longer available
Real-time intelligence for contact centers
201-500 employees
Job no longer available
$140-170k
+ equity, bonus and stock options available
201-500 employees
Company mission
To use AI to help people learn high-value skills and make business radically more productive.
Role
Who you are
- Bachelor’s degree in marketing, communications or related field
- Must have 5+ years of marketing experience including 3+ product or partner marketing experience
- Experience implementing innovative and creative marketing programs that generate new opportunities and accelerate existing opportunities
- Excellent collaboration skills working cross-functionally with sales, marketing, operations and peers within the partner team
- Strong decision-making skills, problem-solving capabilities and the ability to see the big picture and alignment to sales and marketing opportunities
- Entrepreneur mentality and ability to work independently
What the job involves
- We are seeking a product and partner marketing manager who will work with a cross functional team to drive the ideation and development of new customer and value-oriented content including sales enablement materials for select products and solutions within the Cresta product portfolio
- In their partner marketing role, this person will drive the marketing programs and initiatives to support new revenue across a variety of partner types working with a cross-functional team to drive the ideation and development of new customer and value-oriented content including sales enablement materials for select products and solutions within the Cresta product portfolio
- They will also be the principal marketing lead working with the Cresta partner organization to develop marketing materials to support key partnerships
- This position requires an understanding of the changing dynamic of partnership and marketing in a hyper-growth organization
- Key to success in this role is a strong collaborative spirit and your ability to influence strategy and direction with multiple cross-functional stakeholders including partners, sales, product, and marketing
- This role requires a balance of strategy with a strong “roll-up our sleeves and get it done” mentality
- This position will report directly to the senior director of product marketing
- Develop messaging – differentiate Cresta and our products and solutions in the market for specific buyer personas
- Market and competitive intelligence – be an expert on your buyers, how they buy and their buying criteria: be the expert on your competition and how to beat them
- Content creation for demand generation – drive the creation of compelling content that positions Cresta as a thought leader and drives the creation of qualified opportunities
- Sales enablement – communicate the value proposition of the product to the sales team and develop compelling sales tools that support the selling process
- Act as marketing lead for partners including:
- Drive the development of messaging that provides compelling and differentiated messages of the combined Cresta and partner solutions for the market in general, and for key verticals as appropriate
- Identifying and developing impactful partner enablement materials and collateral, including brochures, datasheets, sales presentations, videos, product demos and partner sales training materials
- Creating and managing partner marketing projects with cross-functional teams, internal and external
- Working closely with the rest of the Cresta marketing team to drive campaigns, partner-specific and joint partner events, create content for the Cresta website, blogs, demand generation programs, content marketing, webinars and other vehicles
- Working with Cresta partners to refresh the Cresta content on their app marketplace
- Continually analyze and track partner program success and implement metrics to demonstrate ROI against partner investments
- Participating in select partner-specific and joint partner events
Our take
Cresta is an innovative customer service platform which leverages artificial intelligence in order to assist sales and service agents in improving their performance. The platform identifies the best employees and analyses why they outperform their colleagues before providing personalised guidance to other members of staff.
This unique approach enables the rapid sharing of best practices, and both improves and consistently implements customer service across an organisation. The app is fully compatible with mobile platforms, effectively providing an expert at every customer touch point. In addition, the machine learning aspect of Cresta enables companies to continuously optimise their performance.
Considering that over a trillion dollars is spent by businesses globally on customer service calls a year, Cresta has been afforded a massive opportunity if it can continue to improve this aspect of business for its clients. The company has already been recognised as an innovator in the space, and the expansion of its AI solutions suggests it is poised and ready to move with the times and find further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
129% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$125m
SERIES D
Mar 2022
$80m
SERIES C
Total funding: $276m
Company benefits
- Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
- Weekly lunch & learn
- Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us
Company HQ
Heritage District, Sunnyvale, CA
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