Senior Marketing Brand and Creative Designer, Northbeam
$155-180k
Marketing intelligence platform
Be an early applicant
Marketing intelligence platform
21-100 employees
Be an early applicant
$155-180k
21-100 employees
Company mission
The new standard for eCommerce intelligence.
Role
Who you are
- 5+ years of relevant experience in graphic design or a similar role within an in-house creative department or agency environment
- A Bachelor's degree in Graphic Design, Visual Arts, Communications Design, or a related field
- Expertise in design software, particularly the Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
- Experience with motion graphics, animation tools (e.g., After Effects), or generative AI tools is a plus
- A strong portfolio demonstrating creativity, attention to detail, and a diverse range of high-quality design work across different mediums is essential
- Soft Skills:
- Exceptional creativity and artistic talent
- Strong communication and presentation skills
- Excellent attention to detail and organizational abilities
- Ability to work both independently and collaboratively in a fast-paced environment
- Strategic problem-solving skills and the ability to balance artistic expression with business goals
What the job involves
- As a Senior Designer for Marketing Brand and Creative, you will be responsible for helping shape our company's visual identity and developing compelling visual content for various marketing materials
- This role combines artistic talent with strategic thinking to ensure that all designs align with business goals and brand guidelines, effectively engaging the target audience
- You will work closely with our design agency, our product marketing and messaging team, and our product design team to translate our brand into various marketing materials
- In your role, you will help design the company website and the assets within it
- Additionally, you will create custom iconography, visuals, animations, presentations, and templates for external marketing collateral
- This position reports directly to our Chief Design Officer
- Brand Identity Management: Together with our trusted external agency, our Brand and Creative Operations Manager and our product marketing and messaging team, you will develop, maintain, and evolve brand identity guidelines, including logos, color palettes, typography, and overall visual systems
- Creative Asset Creation: Design a wide range of marketing materials for both digital and print media, such as website graphics, social media assets, email templates, advertisements, brochures, presentations, and event collateral
- Collaboration: Work closely with cross-functional teams, including marketing managers, copywriters, product teams, and engineers, to translate marketing strategies and business objectives into high-impact visual stories
- Conceptualization and Storytelling: Participate in creative brainstorms and develop original design concepts that resonate with the target audience and drive action
- Project Management: Manage multiple design projects simultaneously, ensuring all designs meet quality standards, brand guidelines, and project deadlines
- Stakeholder Communication: Present and articulate creative ideas and design solutions to stakeholders, incorporating feedback and refining designs as needed
- Trend Monitoring: Stay updated on the latest design trends, tools, and best practices to ensure the brand's creative output remains fresh and innovative
Application process
- Interview Process:
- The interview process varies by role but typically begins with a 30-minute interview with a Northbeam recruiter, followed by a video interview with the hiring manager
- Next, candidates complete a role-specific video interview followed by video or onsite interviews with several team members
- The final step is a video interview with our CEO/Co-founder
- The entire interview process is usually 5-7 interviews total and requires around 5-8 hours of your time
Our take
Traditionally in-person stores used a plethora of consultants, accountants and agencies to seek improvements that would boost their bottom line. Now, in the age of internet-enabled commerce, data richness and a totally new customer acquisition landscape has made those services irrelevant.
Instead, startups like Northbeam have emerged to fulfil those roles for the modern age. In particular, Northbeam provides services for eCommerce intelligence. That means applying machine learning and first-party data to drive more efficient and scalable marketing strategies.
Northbeam received substantial funding in 2022 that is being used to expand its machine-learning capabilities, especially since the 2021 Apple iOS updates. These updates made it more difficult for brands to track consumer behavior across the internet and to accurately advertise to the users most likely to buy their products. Machine learning advances will undoubtedly help Northbeam get ahead of this curve.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$15m
SERIES A
Total funding: $15m
Company HQ
SoMa, San Francisco, CA
Leadership
Austin Harrison
(CEO)Previously helped build the first audience panel for NetRatings which went public in 1999 and Nielsen acquired the last 40% in 2007 for $327M.
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