Head of Marketing, Italic
$120-160k
Marketplace for unbranded luxury goods
Be an early applicant
Marketplace for unbranded luxury goods
21-100 employees
Be an early applicant
$120-160k
21-100 employees
Company mission
To remove brands and labels from the equation, enabling manufacturers to earn significantly higher profits while passing “brand markup” savings onto customers.
Role
Who you are
- 5+ years of growth marketing experience, preferably in premium/luxury DTC brands
- Proven track record of scaling profitable customer acquisition programs
- Deep expertise in performance marketing across paid social, search, and emerging channels
- Experience marketing to affluent consumers with sophisticated taste
- Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
- Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
- Strong understanding of email marketing automation and CRM systems
- Ability to analyze complex datasets and translate insights into actionable strategies
- Refined aesthetic sensibility and understanding of luxury consumer psychology
- Outstanding analytical capabilities and attention to detail
- Proven ability to thrive in fast-paced, metrics-driven environments
- Exceptional communication skills and cross-functional collaboration abilities
- Natural drive for excellence and continuous optimization
What the job involves
- We are seeking an exceptional marketing leader to drive Italic's continued evolution as a premium lifestyle brand
- As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics
- NOTE - This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success
- Your primary focus and majority of time will be spent on paid media buying
- Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
- Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
- Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
- Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
- Own key performance metrics including CAC, ROAS, and customer LTV across channels
- Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
- Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
- Scale successful programs while maintaining strict profitability requirements
- Collaborate with product and merchandising teams to align growth strategies with new collection launches
- Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
- Work closely with finance to optimize spending and maintain profitable unit economics
- Guide email and CRM strategy to foster long-term relationships with our premium customer base
Our take
Italic is a membership service that gives its users the chance to save up to 80% on goods from the world's top manufacturers. The platform showcases a wide variety of products, including everything from fashion to home décor. While some customers may be hesitant to pay a membership fee to access Italic's deals, the company states that 93% of new members break even on their first order.
What differentiates Italic from other discount shopping platforms is that it sources its products directly from manufacturers, rather than brands. For example, Italic showcases bags from the same factory that creates Miu Miu and Prada bags, which are unbranded. This allows Italic to offer its customers the same quality as luxury designer brands but at a fraction of the cost.
While Italic offers its members the chance to get their hands on luxury products for less, the company faces the significant problem of selling unbranded products to a market that is often obsessed with labels and brand identities. To address this, Italic offers a 30-day membership trial, refunds, and other perks such as free shipping, a gift concierge service, and 24-hour shopping support in order to attract and retain members.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-21% employee growth in 12 months
Company
Funding (1 round)
Dec 2018
$13m
SERIES A
Total funding: $13m
Company HQ
Walnut, CA
Articles
Leadership
Jeremy Cai
(CEO)As well as founding Italic, they have founded Not Pot in 2016 and Fountain in 2014.
Salary benchmarks
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