Senior Global Lifecycle CRM Associate, Turo
$80-90k
+ Equity
Car sharing marketplace
Job no longer available
Car sharing marketplace
1001+ employees
Job no longer available
$80-90k
+ Equity
1001+ employees
Company mission
Turo's mission is to put the world's cars to better use.
Role
Who you are
- The ideal candidate is well-versed in thoughtful customer engagement approaches, possesses a keen eye for detail, excel in data-driven decision-making, and has a flair for creative execution
- Bachelor’s degree
- 3+ years experience in engagement, lifecycle, and/or CRM marketing
- Experience using engagement marketing platforms to drive business results (e.g. Iterable, Braze, Sailthru, SFMC, etc.)
- Excellent creativity and natural eye for compelling brand creative
- Experience with A/B and multivariate testing
- Strong analytical skills and a data-focused mentality
- An understanding of customer segmentation techniques and best practices
- Extremely organized with strong project management skills, allowing you to manage multiple projects with varying deadlines and priorities
- Proven success with optimizing lifecycle marketing campaigns
What the job involves
- We're looking for a savvy Senior Global Lifecycle CRM Associate to support high-visibility, high-impact initiatives to engage and retain our most profitable guests
- You’ll be responsible for building and shipping impactful campaigns, nurturing long-term relationships with our guests via channels like email, push, and in-app messaging
- Improve activation, onboarding, and retention of our users through engagement channels, including email, push, and in-app messaging
- Manage campaign production for the entire lifecycle marketing portfolio of recurring/triggered campaigns and one-off campaigns across all channels
- Collaborate with designers, copywriters, and analytics partners throughout the campaign production process, including thorough QA/testing and experimentation set-up
- End-to-end management of seasonal calendar of engagement marketing campaigns from inception to execution
- Report on regular performance of seasonal campaigns, providing insights and recommendations for optimization
Our take
Turo is the world’s largest car rental marketplace. The comparisons with AirBnb are obvious but not unfounded - ‘hosts’ make their cars available to ‘guests’ who benefit from short-term rentals without the cost of purchasing their own automobile.
The startup has reinvented the car-rental marketplace, previously dominated by incumbents like Avis. By allowing users to rent directly from the car owner themselves, Turo is bringing transparency, efficiency, and liquidity to the industry while hosts earn additional income.
Perhaps one of the biggest challenges the company needs to overcome is similar to those that plagued other major sharing-economy companies like Uber - regulation. Specifically Turo faces disputes over bad-faith hosts and from incumbent players, especially regarding airport use. Since its 2022 IPO, Turo has been eyeing further global expansion and targeting a series of strategic acquisitions and partnerships which will expand its product suite for hosts and guests alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2020
$30m
SERIES E
Jul 2019
$250m
SERIES E
Total funding: $464m
Company benefits
- Dental, and vision coverage
- Time off to volunteer
- Travel credit each month to grab a car and go explore
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Union Square, San Francisco, CA
Leadership
Andre Haddad
(CEO, not founder)Previously worked for 10 years at eBay, holding various positions such as CEO - Shopping.com & Vice President - User Experience & Design.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job