Demand Generation Manager, Later
$120-140k
All permanent team members are granted stock options
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$120-140k
All permanent team members are granted stock options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- The ideal candidate is a T-shaped marketer with experience in demand generation, growth experiments, and marketing tech
- Bachelor's degree preferred (Marketing, Business or Related)
- 4+ years of experience in a results-driven digital marketing focused role in SaaS, B2B & B2C, and/or Technology
- 2+ years as a primary individual contributor in a results-driven digital marketing focused role
- Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
- Have proven success in driving results through digital marketing including SEO, paid media, and email
- Knowledge: Technical understanding of SEO, paid media (search, social, display, video, etc), email (Klaviyo, Marketo), ABM campaigns, and website CMS (Contentful, Wordpress) and how each contributes to a successful campaign
- Strong familiarity with sales tools: ZoomInfo, Outreach, CRMs (Salesforce)
- Extreme level of quality assurance for visual and written creative
- Strong background with data tools: Google Analytics 4, Salesforce, Mode, Supermetrics, Amplitude. Ability to deep dive into data driven spreadsheets and organize data for insights
- Understanding of UX and high-level web strategy
- Excellent results orientation, proven record performing to aggressive growth targets
- Flexibility & ability to work in a fast paced and dynamic environment
- Ability to think outside the box
What the job involves
- We are seeking a high-energy, results-oriented Demand Generation Manager to take lead, manage and drive revenue growth through our demand generation function
- In this critical role, you will be responsible for developing and executing comprehensive multi-channel marketing programs that drive brand awareness, generate high-quality leads, and nurture prospects through the sales funnel
- This role will work closely with the VP of Demand Generation, but will take full ownership of a specific assigned business sector, target audience or campaign
- You create targeted full funnel campaigns from overall strategy creation to execution and reporting
- This role will leverage a combination of SEO, email marketing, and paid media strategies to achieve our lead generation and revenue objectives
- Oversee the management of budget and execution for the following channels to hit lead generation and revenue goals:
- Paid Media including paid social, paid search, video, display etc
- Search Engine Optimization
- Email Marketing
- Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel demand generation campaign strategies that attracts and retains Later customers
- Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with tactic leaders (paid, SEO and email) when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals
- Utilize web analytics, large datasets, and tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights
- Summarize findings for team and executive leadership
- Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and customer experience
- Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Lead campaigns and primary tactic producers in a clear and organized fashion. Take into account team bandwidth and other priorities, but ensure your needs are met
- Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs
- Staying updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation
- Develop and execute on a strategy for Later’s webinar motion including the selection of platform, timing, creative, and pre-event and post-event marketing motions, with the intent from brand building, partner activation, and lead and revenue generation
- Collaborate with event, corporate/brand marketing, demand generation, and sales teams to select topics for webinars
- Establish relationships and coordinate with key thought leaders (internal and external) and partners. Utilize this network as guests in our webinars
- Create pre, during and post event marketing motions to capture interest and leads. Relay this to the demand generation and sales teams
- Create compounding traction for webinars that we can build on for maximum exposure and impact to our goals
- As the webinar strategy grows, Later will likely expand the webinar motion to a full time role - you will work cross-functionally with this future role to support your target vertical and lead/revenue metrics
- Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
- Partner with the sales team to ensure that leads generated are high-quality and that there is a seamless handoff process
- Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns
- Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
- Actively collaborate daily and weekly with the VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
- Participate in team and company-wide meetings
- View yourself as a leader at Later and a primary driver to our success
- Demonstrate Later’s core values on a day-to-day basis
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Articles
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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