Landing Page Optimisation and Experimentation Manager, PetLabCo.
Growth Marketing
3 days a week in office (near Tower Hill, London)
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
3 days a week in office (near Tower Hill, London)
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- Strong experience designing and running experimentation programmes, including A B testing, multivariate testing and split URL testing, with a clear understanding of how to generate reliable insights that drive landing page and campaign optimisation
- A solid understanding of digital marketing performance, ideally within paid media environments, with confidence working with metrics such as CAC, CPA, click through rate, conversion rate and LTV to guide decision making
- Hands on experience with experimentation platforms such as Optimizely, Adobe Target or VWO, enabling you to launch, manage and analyse tests effectively
- Strong analytical skills with the ability to uncover meaningful insights using tools such as like FullStory, Hotjar, Glassbox or Contentsquare
- A good understanding of UX and conversion principles so you can translate data and insights into clear improvements to landing page journeys and user experience
- Experience working with CMS platforms and confidence implementing page or content changes to support rapid testing and iteration
- A collaborative mindset and strong communication skills, working closely with the Director of Creative Strategy and Media Buying and the Head of Copywriting to shape and optimise high performing landing page experiences
- A proactive approach to copy and content optimisation, with a working understanding of copywriting principles so you can confidently suggest and test improvements across landing pages and campaign messaging
- To be comfortable collaborating with senior stakeholders, including regular exposure to C suite leadership who are actively involved in marketing and media buying, contributing strategic thinking and hands on expertise to experimentation and growth initiatives
What the job involves
- We move quickly and think ambitiously, so you will thrive in a fast paced environment where curiosity, initiative and a willingness to get stuck in are valued
- If you enjoy variety, ownership and the chance to make a real impact, you will fit right in with our pack
- In this role you will report to the Head of Product and Optimisation while working closely with our Director of Creative Strategy and Media Buying and Head of Copywriting
- Together you will shape and deliver high performing landing page strategies, using a test and learn approach to continuously improve results
- You will help drive efficiency across our tech stack, teams and workflows, ensuring ideas move quickly from insight to execution
- Your focus will be on creating and continually improving landing experiences that truly connect with our website visitors, with particular attention to copy and content through a relevancy lens
- Much of this work will support paid media channels and will rely on a strong understanding of the full end to end user journey
- No two days will look the same
- From spotting opportunities in performance data to launching new experiments and delivering impactful landing pages, you will play a key role in driving growth
- The role brings together creativity, problem solving, analytical thinking, data storytelling, project planning and clear communication, giving you the opportunity to learn quickly, test new ideas and see the direct impact of your work
- Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact
- Immerse yourself in the strategic thinking and decision making of our media buying and PPC teams, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences
- Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating delivery through Jira to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact
- Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities
- At PetLabCo., we embrace experimentation, so you will confidently take ideas from concept to delivery, measurement and decision making in a culture that encourages smart risk taking and learning through data
- Work cross functionally with teams including UX and Design, Direct Response Copywriting, Product Delivery, Engineering, Compliance and Data, building strong partnerships to bring ideas to life quickly and effectively
- Stay close to industry trends and best practices that drive growth, especially in areas such as conversion rate optimisation and A B testing, bringing fresh thinking and new ideas into the team
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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