Head of Global Brand Marketing, The Economist
$180-200k
2-5 days a week in office
International weekly newspaper
Be an early applicant
International weekly newspaper
1001+ employees
Be an early applicant
$180-200k
2-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- Deep understanding of brand marketing principles and best practices
- Both a left and right brain marketer, understanding how to measure success and how to develop high quality campaigns
- Collaborative leader and contributor
- Able to work in a fast-paced environment, and always striving for excellence
- Proven brand strategy and execution from campaign design to delivery, preferably for a luxury and/or heritage brand
- Passion for both strategic and creative excellence
- Track record in successfully working in a matrix organisation with multiple stakeholders
What the job involves
- Based in New York, the Head of Global Brand Marketing is a newly-formed senior-level marketing role at The Economist reporting directly to the EVP marketing
- The position is responsible for overseeing all aspects of The Economist’s brand marketing efforts, including developing and executing comprehensive media strategies to build and amplify the brand across various channels in key strategic markets
- You will manage a team consisting of in-house media buyers and campaign planners, with matrixed reports in Creative Studios and Research
- In doing so the role will be responsible for designing and delivering brand campaigns to a wide range of consumer segments, which deliver on the brand promise and drive awareness of The Economist proposition – enhancing brand awareness and consideration in order to boost subscription rates, conversions, and customer retention in key markets
- Brand strategy development: Leading the creation and execution of a brand strategy, defining brand positioning, messaging, and visual identity to capture the hearts and minds of key audience targets
- Media planning and buying: Managing a team of in-house media planners and buyers to drive reach and engagement, with a keen eye on improving our key brand metrics
- Campaign management: Overseeing the development and execution of brand marketing campaigns, including creative briefings, budgets, and creative testing, and performance tracking, all with a focus on delivering high quality, high impact campaigns on time and on budget
- Audience insights: Work with research to understand our target demographic, their behaviours and interests, and the competitive landscape and build campaigns that build awareness and brand salience
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO (Not Founder))Lara has prevoiusly been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
People progressing
Joined as Digital Marketing Specialist in 2016, promoted three times since to Head of Owned Audience.
Salary benchmarks
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Diversity, Equity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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