Copy Creative, Kikoff

• A tactical hustler with a knack for punchy copy & a scientific approach to creative development
• 2+ years of experience crafting marketing copy (Google Suite, project management platforms)
• You have a keen eye for empirical strategy, and can help create A/B tests and clean, measurable hypotheses behind the copy you write
• Empathetic. You take time to understand the audiences you write for—and speak directly to their needs and emotions
• Analytical. You’re not afraid to dive into the data, using audience insights to help shape your copy
• Collaborative. You’ll work side-by-side with designers, marketing managers, and more
• Articulate. You can express the intentions behind your words and ideas
• Open & hungry to learn. We’ve developed a proven strategy for high-performance creative—so an openness to learning how we do things is a must, coupled with a hunger to evolve, adapt, and build upon existing approaches

Desirable

• We’re looking for a performance copywriter who thinks like a creative but works like an engineer. You know the value of using an AI toolkit to cut out busy-work—but laugh at the idea that ChatGPT could ever replace quality creative work
• You’re a high-efficiency output machine who can churn out ad & product copy in their sleep & always asks “what are we testing?”. You have a knack for iteration, familiarity with organic & paid channels, and a willingness to jump on anything and everything that “needs a rewrite.”
• Your perfect day might look like this: Favorite album on repeat, Blue Bottle latte in hand, & a pile of video scripts you know you’ll get done in time for happy hour
• Our team is young, hungry, and scaling fast—and as a data-driven company, we’re big on numbers. If you’re looking to play a key role in building out our ground-floor creative machine—and learn more in a year than most learn in five—you’ve come to the right place
• In addition to owning ad copy & paid social video concepting, you’ll also have endless opportunities to take on email, product, & brand copy experiments. Because our creative output is video-first, any interest or experience in video production or early-stage agency work is a huge bonus
• Write ad copy seen by millions of people
• Concept, craft, & iterate upon messaging for web, video, marketing design, & product
• Design & deploy iterative A/B copy tests based on audience insights & key performance metrics
• Work to understand test results and incorporate learnings into future iterations
• Help to build & bulletproof brand voice consistency across your projects
• Provide excellent, thoughtful insight and feedback
• Contribute to brainstorming sessions across many projects, not only your own
• Become an expert in crafting clean, testable, & measurable copy across multiple user acquisition channels, from paid social to TV
• This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products