Director of Lifecycle Marketing, Rocket Lawyer
$168-250k
Salary dependent on location
Affordable online legal services
Be an early applicant
Affordable online legal services
201-500 employees
Be an early applicant
$168-250k
Salary dependent on location
201-500 employees
Company mission
To ensure everyone has access to affordable and simple legal services.
Role
Who you are
- 10+ years of relevant lifecycle marketing experience within a high velocity, marketing driven online business: Consumer/ProSumer, PLG, SaaS preferred
- Familiarity with Segment CDP and Iterable preferred
- Track record of driving measurable increases in program efficacy and process efficiency within high volume programs
- Track record of global team management and development
- Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
What the job involves
- We are seeking an innovative, analytical Lifecycle Marketing leader to lead a high-performing team and support continued business growth
- In this highly visible role, you will own the execution and evolution of critical product notification, nurture and engagement programs that are the lifeblood of the Rocket Lawyer business
- This leader is the embodiment of a modern lifecycle marketing team's "flow state," demonstrating a signature combination of audience strategy, data management, technology, flawless execution, and continuous optimization
- You are comfortable navigating a matrixed organization, actively collaborating across Marketing, Product, Engineering, Data, and Finance/BI functions informing strategies and campaigns, and utilizing all elements of customer behavioral data to optimize program outcomes
- You are a skilled people manager, focused in equal measure on execution and sharing your expertise and experience to further develop and mentor your talented team membe
- Lead the diverse, global team of lifecycle marketing specialists responsible for campaign and program delivery / optimization in email, push and SMS. Ensure appropriate resourcing and the development necessary for career growth and to meet evolving business needs
- Design, build and optimize the notification, nurture and awareness programs to engage customers where they are and bring them back into the product experience
- Be the business owner for the data and critical technologies necessary for lifecycle marketing program delivery today and ensure future readiness: customer data, audience creation, behavioral events, dynamic content. Stay up to date with the pace of change in the lifecycle marketing technologies, bringing relevant insights and requirements back to the business for continuous experimentation and innovation
- Actively collaborate with Marketing, Product, Technology, Data Eng and BI team members to communicate lifecycle marketing requirements and launch/optimize programs aligned to established business launch cycles
- Leverage customer data and program insights to deeply understand audience behavior, interests and intentions to fuel shared audience creation for consistent messaging for omni channel program execution
- Participate in quarterly and annual planning, bringing insights to inform strategies and prioritization for necessary innovations of the technologies and data needed for program execution and business impact
- Deliver the weekly, monthly, quarterly reporting and insights into program performance. Actively and creatively addressing challenges in order to meet/exceed established targets
Application process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Our take
Despite the law being there to protect people, many do not have access to the help they need due to the cost and complexity associated with the legal process. This is what Rocket Lawyer is setting out to change, striving to make the law affordable and simple for everyone.
With financial backing and technical support from GV and its other partners, Rocket Lawyer has developed a cloud-based platform connecting millions of people with the legal help they need, at a fraction of the traditional cost. Using simple Q&A interviews and forms, as well as live consultations with attorneys on their mobile phones, tablets and desktop computers, small business owners, self-employed individuals and consumers can now manage a wide variety of legal situations with relative ease.
Thanks to strategic funding, Rocket Lawyer has been able to expand its platform, enhancing the digital tools it offers to customers and meeting the increasing demand for online legal services. The company is constantly evolving, rolling out new features like Rocket Tax™, which provides an affordable way for people to file their taxes with the help of a professional. As it continues to innovate, Rocket Lawyer remains committed to making legal and financial services more accessible to everyone.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$223m
GROWTH EQUITY VC
May 2013
$15m
LATE VC
Total funding: $276m
Company HQ
The East Cut, San Francisco, CA
Leadership
Charley Moore
(Founder & CEO)Previously the CEO of Onstation Corporation for 3 years and Board of Directors Member at EDFUND for 1 year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Rocket Lawyer