Director of Sales Operations, Sonatus

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
• Minimum 8 years of experience in sales operations, preferably in automotive technology, software, or AI sectors
• Proven success managing HubSpot CRM at a high level (admin experience strongly preferred)
• Deep understanding of sales process design, pipeline management, and forecasting methodologies
• Experience supporting field sales teams and enterprise B2B selling cycles
• Strong analytical, communication, and leadership skills
• Sonatus is a fast-paced and innovative company and are seeking team members who are passionate about making a difference. If you are ready to take your career to the next level, we highly encourage you to apply

Desirable

• The Director of Sales Operations is responsible for designing, optimizing, and managing the processes, tools, and data that enable our global sales organization to perform at its best
• This role will lead the operational backbone of our sales team, ensuring predictable growth, high-quality pipeline management, and seamless collaboration between inside sales, field sales, marketing, and customer success
• This role reports directly to the Chief Revenue Officer
• A key focus of this position is the effective use of HubSpot CRM to drive data integrity, sales automation, and actionable insights across the sales funnel
• Sales Operations Strategy & Leadership
• Develop and execute the overall sales operations strategy aligned with corporate growth objectives
• Partner with sales leadership to define KPIs, territory structures, quota models, and performance dashboards
• Support the field sales team with process optimization, forecasting accuracy, and pipeline management best practices
• Drive adoption and continuous improvement of HubSpot CRM across the global sales organization
• HubSpot Management & Optimization
• Own the company’s HubSpot CRM system: configuration, workflow automation, data governance, and reporting
• Implement automation to streamline lead management, opportunity tracking, and forecasting
• Build dashboards for pipeline visibility, conversion metrics, and sales productivity
• Integrate HubSpot with other business systems (ERP, marketing automation, quoting tools, etc.) to ensure end-to-end visibility
• Sales Analytics & Forecasting
• Develop and maintain accurate sales forecasting models and performance reports for executive leadership
• Analyze pipeline trends to identify risks and opportunities across accounts, regions, and product lines
• Deliver actionable insights to improve sales effectiveness and close rates
• Field Sales Enablement
• Provide tools, processes, and collateral that empower the field sales team to close complex enterprise deals
• Coordinate cross-functional alignment with marketing, product, and customer success to support field initiatives
• Oversee training and onboarding for sales tools and processes
• Process Improvement & Governance
• Establish best practices for data quality, opportunity management, and deal review cadences
• Continuously evaluate and refine sales operations processes to improve efficiency and scalability
• Partner with Finance and Marketing to ensure consistency in metrics, attribution, and revenue reporting