Product Marketing Senior Manager, SonicWall

• This role requires deep hands-on execution rather than team management — you will drive results directly, in close partnership with product management, engineering, sales, and channel teams
• 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company; experience with EDR/endpoint security, threat protection, or network security strongly preferred
• Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle
• Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls, plus emerging categories such as Zero Trust and SASE; working familiarity with managed security services (MSS) a plus
• Excellent written and verbal communication skills; able to translate complex technical concepts into business-oriented value propositions for both technical and non-technical audiences
• Proven ability to independently build sales enablement content — pitch decks, battlecards, training — that drives measurable sales results
• Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness
• Self-motivated with the ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority
• Willingness to travel to visit customers, prospects, and partners as an essential part of the role
• Bachelor's degree in Marketing, Business, Engineering, or a related field required; advanced degree a plus
• 6-8+ years of relevant product marketing experience. This is an individual contributor role

Desirable

• SonicWall is looking for a Senior Product Marketing Manager to own go-to-market strategy and execution for our Endpoint Detection and Response (EDR) and Threat Protection product lines, along with other assigned product lines across the SonicWall portfolio
• This individual contributor role also drives the success of SonicWall's Technology Alliance Partner Program, ensuring partner value propositions and joint go-to-market plans translate into measurable pipeline and revenue impact
• The role also maintains working knowledge of SonicWall SonicSentry, our Managed Security Services (MSS) business, to support consistent messaging and cross-functional alignment where the two offerings intersect
• You will develop positioning and messaging, lead product launches, build the sales and channel enablement tools that win deals, and serve as the subject-matter expert who translates complex security technology into clear, compelling, customer-facing value
• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements
• Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines
• Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions
• Maintain working knowledge of SonicWall SonicSentry (MSS) sufficient to support cross-sell messaging, answer sales/partner questions, and keep positioning consistent across the endpoint and MSS portfolio
• Plan and lead product launches end to end for endpoint and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales, and support to execute the launch cycle and drive adoption
• Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams
• Produce thought-leadership and demand-generation content — blogs, whitepapers, eBooks, videos, and web content — that positions SonicWall as a leader in endpoint security and the other product lines you own
• Own the marketing strategy and success metrics for the Technology Alliance Partner Program, ensuring partner value propositions, co-marketing assets, and joint go-to-market plans drive measurable partner and pipeline growth
• Build and maintain strong working relationships with alliance partners to support joint go-to-market execution and co-selling motions
• Develop deep customer and partner knowledge through market research, segmentation and persona development, customer interviews, and internal business metrics
• Identify and evaluate new market opportunities, industry compliance requirements, and emerging threats relevant to endpoint security and your other owned product lines, and recommend appropriate marketing activity
• Define and track success metrics for launches, campaigns, and the partner program; report on performance against targets
• Continuously test, measure, and refine messaging, campaigns, and enablement materials based on results and field feedback