Senior Communications Manager, Yoto
North America, FTC
$90-100k
2+ days a week in office (Brooklyn, NY)
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
$90-100k
2+ days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- 10+ years of experience in PR or communications, with a proven track record of securing national media coverage and managing corporate reputation
- Proven track record of developing and delivering highly effective creative brand campaigns
- Experience managing and developing high performance teams
- Experience managing influencer campaigns and talent relationships in the US market, including negotiation and campaign execution
- Strong media relations skills, ideally with established relationships across parenting, technology, and education media sectors
- Crisis communications and issues management experience, with demonstrated ability to handle sensitive situations
- Outstanding written and verbal communication skills, including experience writing press releases, pitches, and executive communications
- Project management expertise with ability to handle multiple campaigns and stakeholders simultaneously while meeting deadlines
- Bonus points for: Experience working in education technology, children's entertainment, or family-focused brands and previous experience working in a fast growing scale up company
What the job involves
- We’re looking for a Senior Communications Manager in our North American Marketing team to be a strategic communications leader
- You'll drive compelling narratives and build meaningful relationships with media and influencers across North America
- We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – North America, UK, France and Australia
- This role will sit within our North American team, based in Brooklyn
- We work closely with teams across the business, particularly our friends in the commercial, product, tech and content teams
- The North American marketing team will be focused on increasing brand awareness and SOV over our competitors in the US and CA markets
- This is a dual reporting role into Head of Marketing, NA and Head of Communications based in the UK
- Setting the strategic direction for brand-led PR campaigns that align with NA Marketing and broader business goals, ensuring a cohesive and creative approach to earned media
- Building and strengthening relationships with key media contacts, influencers, and affiliates, identifying long-term partnership opportunities that drive high-value coverage
- Leading proactive storytelling efforts and shaping reactive communication strategies, ensuring we maintain a strong and consistent brand voice
- Partnering with our North America leadership team on thought leadership initiatives, identifying opportunities to elevate Yoto’s profile in North America
- Collaborating closely with the Head of Communications (based in London) to assess PR and influencer performance, refine strategies, and oversee all broader communications efforts—including messaging, media monitoring, and spokesperson preparation
- Developing and mentoring the in-house PR and Influencer team, ensuring they have the tools, guidance, and strategic direction to execute effectively
- Overseeing and managing external PR resources, including our Canadian agency and seasonal PR support, ensuring alignment with our overarching strategy
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.3m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance
- 401(k) Retirement Savings Plan
- Medical, Vision and dental insurance
- 31 PTO days per year, which include 20 vacation days, plus 11 holidays
- Dependent Care Flexible Spending Account (FSA)
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(CEO)They have extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, they have also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder)They co-founded Yoto alongside Ben in 2017.
Salary benchmarks
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Diversity, Equity & Inclusion at Yoto
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
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