ABM Campaign Manager, Mattermost

• The ideal candidate is a strategic thinker with a hands-on approach to campaign management, thrives in a data-driven environment, and has a proven track record of creating high-impact ABM programs while managing an organization-wide email marketing strategy
• 3-5+ years of experience in B2B and/or B2G marketing, with a focus on account-based marketing, demand generation, or field marketing
• Proven track record of creating and executing ABM programs that drive engagement and pipeline growth
• Strong understanding of ABM strategies and frameworks (1:1, 1:few, 1:many)
• Experience managing an organization-wide email marketing program, including oversight of automated workflows, cross-departmental collaboration, and email platform administration
• Expertise in email marketing best practices, including segmentation, A/B testing, automated workflows, and performance analysis
• Experience with marketing technologies and ABM platforms (e.g., 6sense, Demandbase, HubSpot, Marketo, Salesforce, or others)
• Excellent project management skills and ability to manage multiple campaigns simultaneously
• Strong analytical skills with a focus on campaign performance, attribution, and reporting
• Excellent communication and collaboration skills to align cross-functional teams and stakeholders
• Strategic Thinker: Ability to see the big picture while managing the tactical execution
• Collaborative: Works well cross-functionally with sales, product marketing, and content teams
• Data-Driven: Utilizes insights to inform and optimize campaign strategies
• Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging

Desirable

• We are seeking a dynamic ABM (Account-Based Marketing) Campaign Manager to join our growing marketing team
• This role is responsible for developing, executing, and optimizing highly personalized, multi-channel campaigns targeting key accounts across our priority verticals
• The ABM Campaign Manager will play a critical role in aligning marketing and sales to drive engagement, pipeline acceleration, and revenue growth for target accounts
• This role will also oversee the overall email marketing program, ensuring alignment across all campaigns and maintaining best practices for segmentation, automation, and performance optimization
• Design and execute multi-channel ABM campaigns (1:1, 1: few, 1: many) across priority accounts
• Develop and manage the overall email marketing program, including maintaining consistency in branding, messaging, and audience segmentation across all email initiatives
• Collaborate with other marketing functions to integrate email marketing seamlessly into larger multi-channel strategies
• Collaborate with sales, product marketing, and demand generation teams to develop personalized account journeys
• Build audience segments based on account intent, firmographics, and engagement data to deliver targeted messaging
• Coordinate the creation of personalized content assets, including landing pages, emails, ads, and direct mail, to engage key accounts
• Manage multi-touchpoint campaigns across digital, social, events, and offline channels to influence target accounts at every stage of the buyer’s journey
• Partner closely with sales teams to ensure ABM campaigns align with account plans and sales priorities
• Deliver account-specific insights to sales teams, including engagement reports, key contacts, and buying signals
• Ensure that insights and data from the overall email marketing program are shared with sales to enhance their account strategies and outreach
• Establish campaign KPIs and report on ABM performance, including engagement, pipeline contribution, and account progression
• Analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign effectiveness
• Manage and optimize the overall email marketing infrastructure, including platform configurations, deliverability best practices, and performance reporting
• Continuously optimize campaigns based on data insights, feedback, and results
• Utilize ABM platforms and tools to track campaign performance and enhance personalization
• Collaborate with product marketing, content marketing, and creative teams to produce relevant, high-impact assets tailored to target accounts
• Work closely with the demand generation team to ensure ABM efforts complement broader marketing initiatives
• Manage agency and vendor relationships as needed to scale ABM efforts