Director of Consumer Product Marketing, Spotify
$203.1-290.2k
Plus equity. Salary range applicable to US candidates.
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$203.1-290.2k
Plus equity. Salary range applicable to US candidates.
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have 15+ years of experience in Marketing and 10+ years of experience in Product Marketing
- You have proven success overseeing marketing for a complex and evolving product roadmap
- You have managed category-leading brands known for their innovation and creativity
- You’ve built large scale integrated marketing campaigns and you’ve contributed to world-class creative work
- You are a data-driven marketer that knows how to identify insights and use them to build winning strategies
- You know how to organize, manage, and motivate a large team of high-performing marketers
- You know how to build relationships with, communicate to, and influence senior executives
- You are highly collaborative and you excel in cross-functional environments
- You are flexible and you can adapt to fast-changing circumstances
What the job involves
- Spotify is seeking a world-class Director of Consumer Product Marketing to lead our Product Marketing organization and drive our global product marketing strategy
- In this role, you will partner with senior leadership in Global Marketing and R&D to shape the product roadmap and deepen the relationship between Spotify and its community of 696M+ users
- You will define the consumer narrative and go-to-market plans for Spotify’s evolving portfolio of innovative features
- You will grow adoption, engagement, and love for Spotify’s product experience with users around the world
- You will bring a bold and entrepreneurial approach to product marketing, strengthening Spotify’s position of leadership in this space
- You will push creative boundaries to ensure Spotify's product marketing work is always effective and excellent
- Lead the team of high-performing product marketers who develop and execute Spotify’s global product marketing strategy
- Leverage consumer insights to define the audience, positioning, and messaging for Spotify’s portfolio of product tiers and features
- Partner deeply with Spotify’s R&D organization to set product priorities and shape the consumer narrative about Spotify product experience
- Represent Marketing in the cross-functional leadership committees that steer high priority company initiatives
- Build integrated marketing campaigns that break through and get consumers excited about Spotify’s roadmap of innovations
- Push for creative excellence in all of our product marketing, inspiring our internal and external Creative partners to raise the bar with their work
- Collaborate closely with other Marketing teams (Brand, Consumer, Music, Podcasts, Audiobooks) to ensure the product is positioned in the right way across marketing initiatives
- Guide Spotify’s Regional Marketing teams to understand the global product marketing strategy and adapt product marketing initiatives
- Act as a thought leader within Marketing, inspiring the organization to innovate and embrace new ways of communicating about our product
- Lead with vision, over the short term and long term, to help Spotify unlock its biggest opportunities and navigate its biggest challenges
- This team operates across EST and GMT time zones for collaboration
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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