MarTech & Data Architecture Director, Wpromote

• 7+ years of experience in digital analytics, marketing technology, or data architecture, including client-facing consulting roles within an advertising agency environment (preferred) and/or client (Brand) environment
• 3+ years leading teams in analytics engineering, martech consulting, or similar fields
• Deep hands-on experience with tag management systems (e.g., GTM, Tealium, Segment, Adobe Launch)
• Familiarity with CDP and CRM platforms such as Salesforce, Adobe Experience Platform, or similar
• Strong understanding of first-party data capture, event schema design, and digital media attribution
• Fluency in web technologies (JavaScript, HTML, APIs) and comfort architecting data flows between web/app environments and cloud platforms
• Familiarity with both CRM and marketing automation platforms (MAPs); experience bridging both for audience activation is a strong plus
• Working knowledge of ETL and reverse ETL processes to support seamless data flow between systems
• Experience with privacy and consent management platforms (e.g., OneTrust, Cookiebot) and server-side tracking (e.g., sGTM, CAPI)
• Strong communication skills with the ability to simplify complex martech concepts for non-technical stakeholders

Desirable

• We are looking for a Director of Martech & Data Architecture to lead the strategic development and implementation of first-party data strategies across our client portfolio
• In this role, you’ll serve as the thought leader on marketing data infrastructure—shaping how we tag client websites, capture user events, structure metadata, and activate data through CDPs and CRM platforms
• This role is equal parts strategist, architect, and consultant—working across marketing, analytics, and engineering teams to ensure our clients’ marketing technology stacks are purpose-built for performance, scale, and sustainability
• You’ll lead a team focused on implementing modern, privacy-conscious tracking frameworks and integrating that data into media, CRM, and customer experience platforms
• If you believe marketing technology should be efficient, lean, and deeply connected to business outcomes—and you thrive on helping brands activate their first-party data to drive ROI—this is the role for you
• Defining and overseeing the first-party data strategy for client websites, including tagging frameworks, event schemas, and audience architecture
• Leading implementation of data layer strategies to ensure accurate and comprehensive event capture across web, app, and offline environments
• Serving as the strategic lead on martech infrastructure projects, from CDP rollouts to CRM and server-side tracking integrations
• Consulting clients on how to use people, process, and platforms to get the most value out of their marketing tech stack
• Architecting scalable tagging strategies that translate seamlessly into media audiences, conversion events, and downstream analytics
• Managing and mentoring a team of analytics and martech engineers, fostering a culture of innovation, accountability, and cross-functional excellence
• Evaluating and implementing server-side tracking, consent frameworks, and privacy-first solutions to meet compliance and performance needs
• Collaborating with data science, media, and analytics teams to connect tracking infrastructure with actionable insights and media activation
• Staying current on martech trends, tools, and privacy regulations—and translating those into actionable strategies for our clients