Lifecycle Marketing Lead, SonderMind
$108-135k
Looker
Google Analytics
Salesforce
Senior and Expert level
Denver
Remote from US
In-person and online therapy platform
Job no longer available
In-person and online therapy platform
1001+ employees
B2CMental healthWellbeing
Job no longer available
$108-135k
Looker
Google Analytics
Salesforce
Senior and Expert level
Denver
Remote from US
1001+ employees
B2CMental healthWellbeing
Company mission
To improve mental health care – through easier access, use of individualized care, and life-changing outcomes.
Role
Who you are
- The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns
- 8+ years of lifecycle and email marketing experience
- Experience directly working in or with Payer/Health Plans is a plus
- Excellent writing, communication, and presentation skills
- A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
- Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
- Strategic and innovative mindset
- Exceptional project management skills, particularly in driving campaign and content production
- A passion for mental health with a key focus on always putting our members first
- Flexibility and adaptability when faced with ambiguity or change
- Exploratory mindset with passion for testing and learning to better enable marketing performance growth
- An ability to apply strong business judgment in high-stakes situations
- An obsession with detail
- A strong collaborator, ready to make an immediate impact
- Humble, hungry, and honest
What the job involves
- We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing
- In this role you’ll own the lifecycle marketing strategies supporting our patient, provider, and payer audiences and will be responsible for executing to bring these critical communications to life
- For the patient, it spans a patient’s entire lifecycle with us – nurturing them from their initial interaction with us to meeting their treatment goals to turning to SonderMind the next time they need mental healthcare based on the strength of their first experience with us
- It also spans the different owned channels that we have to communicate with patients like email, SMS, and the in-app experience
- In this role, you will be responsible for the end-to-end management of our email marketing strategy and execution, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts to A/B testing and reporting on performance metrics
- Your expertise will also extend to SMS and push notifications, ensuring a cohesive and effective multi-channel approach
- You will develop and execute a data-driven experimentation roadmap aimed at enhancing patient, provider, and payor engagement, satisfaction, and outcomes
- As the Lifecycle Marketing Lead, you will be responsible for developing and executing data-driven marketing strategies to engage and retain our patients, providers, and payers. Specifically, you will:
- Design and implement comprehensive lifecycle marketing strategies and tactics in iterable across email, SMS, push notifications, and in-app messaging to engage patients, providers, and payers
- Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience
- Create and own the experimentation roadmap, leveraging data to drive continuous improvement in campaign performance
- Write and develop compelling communication materials, including subject lines, email copy, and calls-to-action, in SonderMind’s brand voice
- Execute and optimize A/B testing for campaign elements such as creative, targeting, format, and timing to improve engagement and conversion rates
- Leverage segmentation and personalization strategies to tailor messaging based on audience demographics, behaviors, and healthcare needs
- Monitor, analyze, and report on campaign performance metrics, translating insights into actionable recommendations for future initiatives
- Collaborate cross-functionally with product, design, analytics, and clinical teams to align marketing campaigns with organizational goals and new product launches
- Develop playbooks and frameworks to streamline campaign processes and elevate the overall quality of marketing efforts across the team
- Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand, writing in our unique voice
- Ensure compliance with HIPAA and other regulatory requirements in all communications
- Measure and report the impact of lifecycle marketing efforts, sharing key learnings and strategies with internal stakeholders and leadership
- Lead cross-channel integration efforts, ensuring seamless experiences for patients and providers across all touchpoints
- Stay ahead of industry trends, continuously seeking innovative tactics to enhance lifecycle marketing performance and deliver exceptional user experiences
- Continuously test and optimize push and SMS messaging strategies alongside email campaigns
- Align lifecycle initiatives with new product launches and organizational goals
- Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
- Success in this role means delivering measurable improvements in engagement, retention, and satisfaction across SonderMind’s patient, provider, and payer audiences. Specifically, you will:
- Drive measurable growth in key engagement metrics, including open rates, click-through rates, and conversions, across email, SMS, and push channels
- Build and maintain a high-performing experimentation framework that results in actionable insights and continuous optimization of lifecycle campaigns
- Increase retention and re-engagement rates, and therefore revenue and yield, by delivering personalized, timely, and meaningful communications that meet the needs of each audience segment
- Collaborate seamlessly with cross-functional teams to align marketing campaigns with product launches, clinical goals, and business priorities, demonstrating strong partnership and leadership
- Deliver actionable reporting and insights that showcase the impact of lifecycle marketing efforts on SonderMind’s business objectives, such as patient acquisition, provider satisfaction, and payer alignment
- Streamline and scale lifecycle marketing operations by developing processes, templates, and best practices that benefit the broader marketing team
- Uphold SonderMind’s brand voice and values in all communications, ensuring a consistent and trusted experience for all audiences
- Empower the team through knowledge sharing, establishing yourself as the go-to expert for lifecycle marketing within SonderMind
- Achieve tangible results in turning lapsed members into active members through reactivation campaigns and engagement strategies
- Demonstrate agility and innovation, testing new approaches that resonate with diverse audiences and drive accelerated outcomes
- Ultimately, your success will be reflected in stronger engagement, increased retention, and enhanced satisfaction among SonderMind’s stakeholders
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- Flexible work: Most SonderMind positions are fully-remote and can work from most states. We also have a Denver-based headquarters for those craving in-office options.
- Whole-person wellness: Access SonderMind care or get up to 100% coverage on mental health support. Plus, competitive medical, dental, and vision coverage, including and HSA plans with a $1,100 match and FSAs.
- Required vacation time: Yes, you read that right. Our flexible PTO requires each employee to take a minimum of 3 weeks off each year, plus additional paid company holidays.
- Retirement and more: All employees receive a 401K retirement plan with a 100% company match on up to 4% of their base salary. Plus, discounts on pet insurance plans, and more.
- Plan for the unexpected: With employer-paid life insurance, short-and-long-term disability, and AD&D, we also cover the difference in salary for up to 8 weeks of short-term disability leave.
- Family leave: We offer eight weeks of paid parental leave to any new parent. And, if the parent also qualifies for short-term disability (which can be up to 8 weeks), this benefit is additional.
Company HQ
Capitol Hill, Denver, CO
Leadership
Mark Frank
(Co-Founder & CEO)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(Co-Founder & CTO)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
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