Website Growth Manager, One Click LCA
Sustainability SaaS
Life-cycle assessment platform
Open for applications
Life-cycle assessment platform
201-500 employees
Open for applications
201-500 employees
Company mission
To train, equip and support the makers of a zero-carbon future to tackle low-carbon design, planning, manufacturing, and procurement using life-cycle assessment to achieve zero.
Role
Who you are
- 3 – 5+ years in website optimization, growth marketing, or content marketing roles
- Proven experience in CRO and website funnel optimization, ideally in B2B SaaS
- Proficiency in CMS platforms (e.g. Hubspot), SEO tools (e.g. SEMrush), and analytics tools (e.g. Google Analytics 4)
- Analytical & proactive mindset with a passion for improving website performance and strong attention to detail
- Strong project management skills
- Strong communication skills to present your ideas and explain processes clearly
- Eagerness and willingness to learn new things, e.g. AI development & website application, AIO, GEO
Desirable
- Basic knowledge of HTML/CSS
- Experience with e-commerce or self-serve B2B SaaS sales (Stripe, Snipcart, or similar)
- Familiarity with A/B testing tools, e.g. Optimizely
- Understanding of technical SEO and structured data
What the job involves
- We are hiring a Website Growth Manager to take full ownership of our high-performing website and B2B web shop — and turn them into revenue-converting machines
- Our inbound channels drive over 80% of the company's revenue, and our online web shop is an emerging commercial channel for buying our software
- This role is focused on optimizing that traffic for conversion, sales, and a qualified pipeline
- You will work as a hands-on growth marketer embedded in the growth team, using data, experimentation, content, and UX optimization to drive results, working with people to deliver outcomes
- If you’re passionate about turning intent into revenue and treating the website like a product that sells, this role is for you
- You will join a supportive, effective, and mission-oriented team working in a flexible, friendly, and international work environment.
- You will be reporting to the Growth Marketing Team lead
- Develop and implement comprehensive website & web shop strategies, which include content, visual, and technical improvements that align with business objectives and enhance user experience
- Take end-to-end responsibility for the conversion performance of the website and web shop
- Optimize key conversion paths (demo requests, call requests, pricing, sign-ups, checkout)
- Be the go-to person to support the team with website or web shop-related questions
- Own end-to-end website & web shop projects by working closely with internal & external teams, ensuring timely delivery given the planned resources
- Create & optimize content for conversion pages (e.g. home page, product pages, industry pages). Collaborate with other content creators in the brand team or regional teams to create educational or local content that meets the website content strategy
- Oversee technical & visual improvements by coordinating with designers and developers to deliver visually attractive and modern-looking websites, implement new features, maintain website health, and address technical issues
- Utilize AI tools and features in Hubspot to deliver the needed tasks independently or to improve website processes for the whole team
- Run high-velocity A/B and multivariate testing on copy, layout, CTAs, forms, and checkout flows to increase conversion volume
- Work with web developers and designers to implement experiments and UX improvements
- Use behaviour analytics (Hotjar, session recordings, scroll maps) to diagnose friction points
- Track & report on performance of all site and web shop funnels using GA4, HubSpot and ecommerce analytics
- Set benchmarks and continuously improve conversion rate, average order value, and lead quality
- Build self-serve dashboards for real-time visibility into website KPIs for the whole team
- What success looks like:
- Website conversion rates & volume of MQL from the website improved across key entry points
- Web shop sales volume and average order value increase
- Checkout abandonment drops significantly through optimization
- Campaign landing pages convert better with every iteration
- The website becomes a predictable contributor to revenue and pipeline
Application process
- We are waiting for your application until 31 July 2025
- Applications are reviewed on reception, so please apply quickly
Our take
The total commercial and residential building floor area is expected to double in the next 40 years, contributing to 230 gigatons of embodied carbon. One Click LCA recognises the urgent need to scale up efforts to decarbonise these sectors, so supplies a Life Cycle Assessment platform for the entire construction value chain.
Life Cycle Assessments (LCAs) apply scientific methodology to measure the environmental impact and sustainability metrics for projects and products, but can often be complex to complete. Through One Click LCA's platform, however, users can easily run LCAs, and subsequently report and make efforts to reduce their carbon emissions.
Put simply, the company's tech supports the calculation and reduction of environmental impacts associated with building, infrastructure, renovation projects, and manufactured products. Recent funding will help boost research and development, accelerate enterprise solutions delivery, support global expansion, and enable mergers and acquisitions across the construction and manufacturing verticals.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$46.6m
GROWTH EQUITY VC
Nov 2015
$1.3m
GRANT
Total funding: $48.1m
Company HQ
Helsinki, Helsinki, Uusimaa
Leadership
Panu Pasanen
(Founder & CEO)They have served as the CEO of One Click LCA for the past 13 years. Prior to this they were the Head of Service Delivery at Vodafone and the Head of Consumer and Online Business at NNG LLC. They also held Managerial roles at Mappy and Orange.
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