Website Growth Manager, One Click LCA

• 3 – 5+ years in website optimization, growth marketing, or content marketing roles
• Proven experience in CRO and website funnel optimization, ideally in B2B SaaS
• Proficiency in CMS platforms (e.g. Hubspot), SEO tools (e.g. SEMrush), and analytics tools (e.g. Google Analytics 4)
• Analytical & proactive mindset with a passion for improving website performance and strong attention to detail
• Strong project management skills
• Strong communication skills to present your ideas and explain processes clearly
• Eagerness and willingness to learn new things, e.g. AI development & website application, AIO, GEO

Desirable

• We are hiring a Website Growth Manager to take full ownership of our high-performing website and B2B web shop — and turn them into revenue-converting machines
• Our inbound channels drive over 80% of the company's revenue, and our online web shop is an emerging commercial channel for buying our software
• This role is focused on optimizing that traffic for conversion, sales, and a qualified pipeline
• You will work as a hands-on growth marketer embedded in the growth team, using data, experimentation, content, and UX optimization to drive results, working with people to deliver outcomes
• If you’re passionate about turning intent into revenue and treating the website like a product that sells, this role is for you
• You will join a supportive, effective, and mission-oriented team working in a flexible, friendly, and international work environment.
• You will be reporting to the Growth Marketing Team lead
• Develop and implement comprehensive website & web shop strategies, which include content, visual, and technical improvements that align with business objectives and enhance user experience
• Take end-to-end responsibility for the conversion performance of the website and web shop
• Optimize key conversion paths (demo requests, call requests, pricing, sign-ups, checkout)
• Be the go-to person to support the team with website or web shop-related questions
• Own end-to-end website & web shop projects by working closely with internal & external teams, ensuring timely delivery given the planned resources
• Create & optimize content for conversion pages (e.g. home page, product pages, industry pages). Collaborate with other content creators in the brand team or regional teams to create educational or local content that meets the website content strategy
• Oversee technical & visual improvements by coordinating with designers and developers to deliver visually attractive and modern-looking websites, implement new features, maintain website health, and address technical issues
• Utilize AI tools and features in Hubspot to deliver the needed tasks independently or to improve website processes for the whole team
• Run high-velocity A/B and multivariate testing on copy, layout, CTAs, forms, and checkout flows to increase conversion volume
• Work with web developers and designers to implement experiments and UX improvements
• Use behaviour analytics (Hotjar, session recordings, scroll maps) to diagnose friction points
• Track & report on performance of all site and web shop funnels using GA4, HubSpot and ecommerce analytics
• Set benchmarks and continuously improve conversion rate, average order value, and lead quality
• Build self-serve dashboards for real-time visibility into website KPIs for the whole team
• What success looks like:
• Website conversion rates & volume of MQL from the website improved across key entry points
• Web shop sales volume and average order value increase
• Checkout abandonment drops significantly through optimization
• Campaign landing pages convert better with every iteration
• The website becomes a predictable contributor to revenue and pipeline

• We are waiting for your application until 31 July 2025
• Applications are reviewed on reception, so please apply quickly