Senior Marketing Manager, Betterment
B2B
$135-155k
+ equity
More information about location
4 days a week in office
Automated investing & financial planning
Be an early applicant
Automated investing & financial planning
501-1000 employees
Be an early applicant
$135-155k
+ equity
More information about location
4 days a week in office
501-1000 employees
Company mission
To empower people to build wealth with confidence and ease.
Role
Who you are
- 6+ years experience in B2B marketing, including MQL and SQL practices
- 6+ years experience with marketing automation and CRM for lead generation and nurture (Hubspot and Salesforce expertise a huge plus!)
- 3+ years experience managing direct reports
- Highly experienced with digital advertising, email marketing, and event sponsorship tactics
- Experience managing a P&L: budget planning, performance reporting, etc
- Experience working with 401(k), financial services technology, or other regulated industries a plus
What the job involves
- Betterment is seeking an experienced B2B marketer to lead the demand- and pipeline-generation marketing efforts that support our 401(k) sales organization
- Reporting into the VP of Growth Marketing, the Sr Marketing Manager will both lead and execute on growth strategies for Betterment’s 401(k) line of business, Betterment at Work
- As a full-stack, hands-on B2B marketer with experience growing disruptive, tech-forward SaaS solutions, you thrive on broad responsibility, driving strategy, executing tactics, and partnering with your stellar sales leader counterparts
- Most importantly, you’re excited for an opportunity to accelerate your personal and professional development leading a fast-moving team of focused, analytical, and driven people
- Manage a team of three growth marketers working across channels to deliver sales pipeline
- Develop and implement marketing strategies through lead generation, qualification, and nurture campaigns across multiple audience targets and lifecycle stages
- Plan, orchestrate, and optimize marketing automation efforts across digital marketing, paid social, content, and email channels
- Analyze and assess efficacy/ROI of media spend and resourcing
- Collaborate cross-functionally and resourcefully to get things done across sales, sales development, enablement, event production, product, and product marketing
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Get comprehensive medical, dental, and vision, plus a free subscription to One Medical.
- We encourage you to take time off (seriously) and get the rest you need to do your best work.
- Employees welcoming little ones are eligible for our robust parental leave policy after six months of employment.
- We offer a 401(k) match and a match on qualified student loan payments.
- Gain a stake in Betterment’s success with company equity grants.
- Snacks, beverages, and catered lunches at our NYC HQ.
- We provide LGBTQIA+ transition and fertility support.
- Make connections through seven employee affinity groups and a social calendar of hybrid events.
Company HQ
Chelsea, New York, NY
Leadership
Sarah Kirshbaum Levy
(CEO)Prior to joining Betterment in 2020, Sarah served as the COO for Viacom Media Networks.
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