Growth Marketing Manager, Aircall
$120-150k
+ Equity
More information about location
Cloud-based call centre and phone system
Open for applications
Cloud-based call centre and phone system
501-1000 employees
Open for applications
$120-150k
+ Equity
More information about location
501-1000 employees
Company mission
To empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.
Role
Who you are
- 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients
- Deep expertise of revenue marketing, ABM, intent data, and demand generation best practices
- Knowledge of the wider digital marketing environment. Experience with content marketing and lifecycle campaigns a plus
- Experience working with and implementing marketing automation and CRM systems
- Expert of Analysis & Reporting Tools (GA4, attribution tools etc.)
- Creation of assets, copy, AB tests, data driven files
- Ability to audit accounts and make recommendations
- Excellent knowledge of Google Sheets/Excel
What the job involves
- The Marketing Manager, Demand Generation role sits within the Growth Marketing Team and is responsible for implementing successful demand generation strategies that drive revenue growth
- You will be responsible for developing, executing, and optimizing multi-channel campaigns to generate qualified leads, nurture prospects, and ultimately contribute to our company's growth objectives
- Develop and implement a comprehensive demand generation strategy to meet company revenue and growth targets
- Collaborate with cross-functional teams (sales, customer success, regional teams) to align demand generation strategies with overall business objectives
- Plan, execute, and optimize multi-channel marketing campaigns including email, social media, SEO, content marketing, and events
- Monitor and analyze campaign performance, adjusting tactics to maximize ROI and achieve KPIs
- Drive the creation and management of inbound and outbound lead generation programs to support target account lead acquisition and nurture existing prospects
- Implement lead scoring and nurturing processes using marketing automation tools
- Collaborate with the content team to create compelling content that supports demand generation efforts, such as whitepapers, ebooks, webinars, and customer stories
- Ensure all content is optimized for lead generation and aligned with the buyer’s journey at every stage
- Utilize analytics tools to track, measure, and report on the effectiveness of demand generation campaigns
- Provide insights and recommendations based on data to improve campaign performance and drive decision-making
- Manage the demand generation budget, ensuring effective allocation of resources to maximize campaign impact
- Monitor and control campaign expenditures to stay within budget: events, outside vendors, and other vendors
- Present results and findings to senior leadership as required
- Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program
Our take
Call centres have been a mainstay of sales teams for decades, with the human touch delivering an impression conversion rate of about 30% for inbound calls. However analogue call centres are physical infrastructure-heavy and unable to take advantage of the flexibility afforded by remote and hybrid ways of work. Aircall exists to change that, providing a cloud-based call centre infrastructure that allows sales teams to work from their home offices.
Aircall isn't the only company in this space, and it faces heavy competition from Cloudtalk, another cloud-based call centre solution. However Aircall stands out in the market by its use of open APIs and webhooks, making integration with existing productivity and helpdesk tools much easier, and its superior call quality. Aircall has developed a significant customer base with these strengths, with over 15,000 companies using its platform.
The company has raised significant funding in recent years, highlighting the confidence investors have in their offering. With a rapidly expanding presence in the US, European, UK and Australian markets and recent refresher leadership hires, Aircall could soon be a widely recognised international player in the telephone software industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
May 2020
$65m
SERIES C
Total funding: $225.6m
Company benefits
- Food Allowance
- Snacks & Drinks
- Medical Insurance
- Flexible remote policy
- Retirement Savings Plan
- Outings & Events
- Fitness Fund
- Commuter Benefits
- Referral Bonus
Company values
- Dare to be bold - We’re risk takers. Trying, succeeding, failing — and trying again — are essential to who we are as a team and company. Large actions lead to big success
- Thrive together - We learn from each other and grow from it. Our common journey is how we grow together and innovate.
- Trust & Commit - We trust each other and commit to our mutual success. We earn trust from our commitment.
- Excellence - We’re aiming high, and we know it. Even the smallest details are important to us. We only want the best for each other and our customers.
Articles
Leadership
Jonathan Anguelov
(CSO)Ex Investment Banker & Entrepreneur. Studied Finance at ESCP Business School and co-founded Aircall in 2014.
Pierre-Baptiste Béchu
(VP of Communications Platform)Holds a Master of Engineering from Ecole Centrale de Lyon and a Master's degree in industrial and organizational psychology from Université Lumière Lyon 2. Previously co-founded ClickJob.fr, where they served as CTO.
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