Paid Media Specialist, Lodgify
Vacation rental marketing software
Be an early applicant
Vacation rental marketing software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To empower any host or lodging business worldwide to get started and grow their business through technology.
Role
Who you are
- We’re looking for an expert who thrives in fast-paced environments and has a proven track record in managing high-performance campaigns across Meta, Google Ads, and other platforms
- Experienced in advanced tracking solutions, including pixel setup, custom conversions, and offline conversions
- Demonstrates strong technical skills with Meta’s Business Manager and Ads Manager tools
- 4+ years of hands-on experience, particularly in Paid Social, Display, and Video Ads (YouTube, DemandGen)
- Proven track record in lead generation marketing and working with sales funnels, preferably in a SaaS environment
- Strong communication skills in English (additional European languages like Spanish, Italian, French, Portuguese, or German are a plus)
- Experience with automated bidding, audience building, and developing prospecting and retargeting strategies
- Proficient in Microsoft Excel and Google Sheets
Desirable
- Familiarity with BI tools like Tableau or Power BI is a plus
- Experience with lift tests, ad platform testing, or in-house geo testing
- Familiarity with tools for analyzing Meta campaigns, like Supermetrics, Hootsuite Ads, or AdEspresso
- Passion for staying updated on the latest trends, best practices, and algorithm changes
- Paid Search experience (Google Ads and Microsoft Ads)
- Experience with listing site ads (Capterra, GetApp, Software Advice)
What the job involves
- In this role, you’ll own the strategy and execution of paid media campaigns, continuously optimizing and testing to push performance to new heights
- You’ll work closely with the Performance Marketing Manager, fellow PPC specialists, and cross-functional teams to ensure seamless execution and innovation across all marketing channels
- Using your mix of creativity and analytics to manage campaigns from start to finish. You’ll handle everything from pre-campaign planning and setup to post-campaign analysis, while creating and optimizing ads to attract potential customers
- As a Paid Media Specialist, you will play a crucial role in shaping and executing our Paid Social, Display, and Video marketing strategy, reporting to the Performance Marketing Manager
- Strategic Campaign Management: Take ownership of end-to-end campaign management across Meta and Google Ads (Google Display, YouTube, DemandGen), from strategic planning to execution and optimization
- Develop a deep understanding of business objectives and translate them into actionable demand generation and retargeting strategies
- Audience Targeting and Retargeting: Proficient in building and refining audiences using first-party data, website visitors, and lookalike audiences. Experienced in creating retargeting strategies to re-engage users and move them down the funnel
- Creative Strategy Collaboration: Work closely with creative teams to develop engaging ad creatives that align with campaign objectives and resonate with target audiences. Familiar with A/B testing ad creatives to determine the most effective variations
- Mastery of Meta Bidding Strategies and Algorithm Insights: Possesses expertise in Cost Cap, Bid Cap, and Target Cost bidding strategies, with a deep understanding of Meta's algorithm
- Skilled in optimizing bids, budgets, and placements based on ad relevance, user engagement, and historical performance to enhance overall ad effectiveness
- Data Signals, Conversion Tracking, and Technical Proficiency: Proficient in setting up and managing Conversion APIs, utilizing data signals for refined targeting.
- Analytical Skills and Strategic Campaign Management: Exhibits strong analytical skills for data interpretation and A/B testing to optimize performance. Skilled in budget allocation, performance monitoring, and making real-time adjustments
- Attribution and Lift Testing: Experience in addressing tracking challenges in demand generation advertising, understanding the importance of running conversion lift or brand lift tests, and innovative ideas on measuring the true impact of this type of advertisement
- Exploring New Opportunities: Stay on top of the market by researching and finding new ways to expand and grow in different channels (e.g., TikTok, LinkedIn, Reddit, Quora) to drive new customer acquisition
- Focus on impact. Think about the customer. Play well with others. Get stuff done. Be self-motivated. Expect feedback and changes
- You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do
Application process
- All applications and CVs must be submitted in English
Our take
For independent vacation rental owners or managers, creating and marketing a property can be challenging, and third-party portals like Airbnb can eat into profits with commissions and fees. Lodgify offers an efficient alternative with its vacation rental marketing software, enabling users to quickly create mobile-friendly websites, manage reservations and payments, and synchronise property information across multiple rental portals.
The vacation rental market has been booming recently, with a notable increase in mid-term rentals and a rising demand for short-term lets. This trend is particularly strong in Europe, Lodgify's home market, which has more managed vacation rentals than the US or elsewhere.
As competition intensifies, owners and managers are looking to professionalize, benefiting Lodgifty. This trend is expected to grow, which contributed to Lodgify's significant fundraising in 2022, bolstered by partnerships with Airbnb, Expedia, and Booking.com.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$19m
SERIES C
May 2021
$8m
EARLY VC
Total funding: $33.9m
Company benefits
- The freedom to work from home
- Enjoy 25 working days of paid vacation and Jornada Intensiva in August
- Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist)
- Save on meals and transportation! Enjoy our Flexible Remuneration plan
- Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
- Travel to our biyearly team-building events in Barcelona at company's expense
- Free Spanish classes
- Boost your earning potential with our referral program that offers paid compensation
- Great culture & working environment with an international team of over 60 different nationalities
Company values
- Customers come first - We exist because of our customers. Providing the best experience to them is key, all else will follow
- One mission-driven team - We’re a team of ambitious professionals united to further advance in our mission. We know that we will only succeed if we work together as one single team. We’re in it for the long run and we’re in it to win it
- We empower - We empower our customers and each other to become independent. We do this by democratising access to technology, knowledge, and data
- Focus on impact - While we want to do everything, we can't do it all at once. We focus on what really matters to have the most impact. We carefully consider both the short-term and long-term impacts of our choices
- Seek productive debate - We know that we don’t know. We carefully listen, rationally debate with each other and analyse real data. We ignore hierarchies and our egos in our quest to find the truth. The truth always wins
- Act fast & iterate - We take ownership and get things done. Doing is better than not doing. Along the way we will make mistakes: We fail, we learn, we succeed
- Be real & respectful - We’re real and authentic people. We say what we mean, and we mean what we say. We believe trust is earned, and we work to gain it every day by being transparent, respecting each other, and doing the right thing
Company HQ
La Nova Esquerra de l'Eixample, Barcelona, Spain
Articles
Leadership
Dennis Klett
(CEO)Previously worked as a Finance Analyst at Siemens Healthcare, then Philip Morris International.
Marco De Gregorio
(CTO)Has extensive experience in web development, having done so both on a freelance basis and at 4D Interactive and Vueling Airlines. Was also the co-founder and CTO of Domegos Ltd., a holiday home web portal.
Salary benchmarks
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