Head of Marketing, Windfall

• 8+ years of experience in tech marketing, specifically with enterprise, finance, or data companies
• Marketing generalist experience including demand generation, product marketing, field marketing, and content marketing
• Significant team building and team leadership experience as a player-coach who inspires and gets the most from their teams
• A specialty in crafting and propagating differentiated brand messages through a wide range of channels and mechanisms
• Mastery of data marketing analytics, including how to speak to AI, and experience with all major marketing platforms
• Experience managing outside agencies and resources as a compliment to an internal team
• Relevant B.A. degree, MBA a plus
• Ability to work fully onsite from our SF office

• You'll be the architect of our marketing engine, leveraging Salesforce and HubSpot to build a scalable, efficient system that hums
• As the Head of Marketing, you'll be the conductor, not just the composer
• This means you'll be deeply involved in every facet of marketing, from product positioning and demand generation to content creation, ABM, and marketing operations
• We're looking for someone who can roll up their sleeves, master HubSpot, craft compelling data sheets, manage vendor relationships, and lead agency partnerships – all while working directly with the CEO to drive explosive growth
• Partner with our CEO, Product, Sales, Business Development, and Customer Success teams to deeply understand customer needs and develop a marketing strategy to differentiate Windfall from our competitors
• Develop strategies to galvanize our sales pipeline and nurture key enterprise, mid-market, and nonprofit leads by conveying quality and trust
• Differentiate and launch our products to develop high-quality, qualified leads
• Become the master communicator for Windfall, ensuring our brand story is told effectively across all channels
• Leverage Salesforce and HubSpot to build and optimize demand generation campaigns
• Create workflows that empower the entire Windfall team to contribute to marketing efforts
• Build strong relationships with customer success managers to enhance customer experience
• Manage vendor relationships and agency partnerships
• Create compelling collateral, data sheets, and other marketing materials

• Medical, dental, and vision
• Retirement benefits
• Commuter benefits
• Long-term disability and life
• Paid time off
• Paid sick and volunteer days
• Paid parental leave
• Floating holidays
• Stock options
• Fully-stocked kitchen
• Pet-friendly office
• Remote-enabled

Total funding: $30m

Consumer financial data is notoriously inaccurate and many data brokers depend on census data, surveys, and zip codes, which are infrequently updated and can lead to false generalisations. This dependency on inaccurate information leads to costly financial mistakes for businesses.