Technical Engagement Marketing Manager, OpenTable
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 5-7 years of strong technical experience with ESPs, relational tables and dynamic content (MessageGears a plus, but not required)
- Significant knowledge and experience with automating email campaigns, triggered campaigns and drip streams with an ESP Platform
- Knowledge with SQL, HTML and CSS, including responsive design (NET, XML, JSON, JQuery, PHP or AMPScript a plus, but not required)
- BSc/BA in Computer Science, Information Technology, Web Programming, or related field; or equivalent experience with demonstrated proficiency is an asset
- Ability to fix bugs and troubleshoot technical issues
- Proficient knowledge in email marketing deliverability best practices
- Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
- Ability to work both independently and as part of a team in a fast-paced, entrepreneurial environment
- Proven aptitude for creative problem solving with a strong attention to detail
- Self-motivating and capable of handling multiple projects at the same time with minimal oversight
What the job involves
- We are seeking a highly organized, technically minded self-starter to join our Global Engagement team as a Technical Engagement Marketing Manager
- This role focuses on implementing and executing lifecycle and automated email marketing strategies across international markets, using an array of email marketing tools
- The ideal candidate is both technically capable and creatively attuned—able to build responsive, dynamic emails, collaborate closely with brand design, product, analytics, and engineering teams
- Staying on top of cutting edge email marketing best practices and a 'make-it-work' mentality are key to success
- If you’re curious about restaurant and dining culture and want to contribute to impactful global campaigns, we’d love to hear from you
- Plan, build, and execute email marketing campaigns and automation workflows across the customer journey (acquisition, onboarding, retention, re-engagement)
- Develop dynamic and personalised email templates using HTML/CSS and scripting logic (e.g., Liquid, AMPscript)
- Build and manage data tables and extensions to support campaign targeting, personalisation, and reporting, ensuring data structure scalability and accuracy
- Architect and build automated, relevant life-cycle campaigns and event-based triggers in our ESP (MessageGears)
- Write and optimize SQL queries to extract performance insights from marketing and customer data
- Serve as the technical subject matter expert on MessageGears—driving improvements in campaign performance, platform capabilities, and integration with internal systems
- Use email-automation, dynamic content, data extensions and content libraries to help the team build and send relevant campaigns more efficiently
- Work closely with our designers to build responsive emails for our customer journeys
- Conduct A/B testing on subject lines, email content, and send times to continuously optimise performance
- Analyse campaign performance metrics (open rate, CTR, conversion, etc.) and translate insights into actionable recommendations
- Maintain a centralized Google Sheets-based campaign calendar, including forecasting, scheduling, and audience size prediction, to support planning and stakeholder visibility across teams
- Be on top of email marketing best-practices and industry trends, bring fresh and innovative ideas to the team
- Build and maintain a rapport with cross-functional teams including data analytics team, data science, product and tech teams, brand design and the local marketing teams
- Create landing pages for our email campaigns
- Mentor junior team members and champion operational excellence in campaign execution, QA, testing, and documentation
Salary benchmarks
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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