Senior CRM Tech Manager, MILES
Car sharing and subscription
Be an early applicant
Car sharing and subscription
201-500 employees
Be an early applicant
201-500 employees
Company mission
To reduce the number of vehicles on the road and improve urban life.
Role
Who you are
- Experience: 4+ years in CRM and Marketing Automation, ideally in a fast-
- Paced, app-based B2C environment
- Braze: Hands-on Braze expertise is a must - you are technically fluent in the
- Platform and know how to unlock its advanced capabilities beyond standard
- Usage
- SQL: You are comfortable writing SQL for data extraction, segmentation, and
- Analysis
- Technical Stack: Solid understanding of HTML/CSS and Liquid templating
- AI-Affinity: You have a proven track record of integrating AI tools into
- Marketing workflows to drive personalization and automation efficiency
- Data Mindset: You don't just build - you measure, iterate, and optimize based
- On clear KPIs
- Communication: Fluent in English
What the job involves
- Campaign Excellence: You have deep technical experience in Braze, going
- Well beyond campaign execution into its advanced technical capabilities. You
- Are the go-to person when it comes to getting more out of the platform
- Personalization at Scale: You move us away from manual segment-building
- Toward fully automated, individually relevant communication - leveraging
- Data, AI, and behavioral triggers
- AI & Automation: You actively integrate AI tools into CRM workflows to
- Increase efficiency, relevance, and personalization depth across all
- Touchpoints
- Transactional System Management: You own the technical maintenance,
- Monitoring, and optimization of our transactional systems to ensure critical
- User communication is reliable and performant
- Scaling Experimentation: You design and run systematic A/B and multivariate
- Tests to optimize engagement and drive CLV - with a clear data-driven
- Framework behind every decision
Our take
Car-sharing provides a convenient and cost-effective alternative to car ownership, particularly in large cities where congestion is high and parking space is at a premium. Founded in 2016, MILES has made it easy for German and Belgian commuters to get around without owning a car or getting on a bus.
The German ride-sharing sector is quite heavily contested, and while MILES is one of the larger providers, it lacks the customer base of its primary rival, SHARE NOW. Where it hopes to compete is in its pricing plan, which is measured by distance rather than minutes, providing a less pressured experience for its customers. So far, this has worked well for the company, allowing it to multiply its revenue year on year and achieve profitability only four years after its founding. It currently serves more than 200,000 customers and has a fleet of over 13,000 vehicles.
MILES acquired the car-sharing arm of Volkswagen in 2022 and integrated it into its own offering. Aside from increasing the size of MILES' fleet, part of the deal allows VW customers to book cars through their existing VW mobility app, increasing MILES' customer base. MILES is working to increase the electrification of its fleet, expand its market presence in Germany and Belgium, and develop new products for its customers, such as longer-term rentals and city-to-city rides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (1 round)
Mar 2019
$5.8m
SERIES A
Total funding: $5.8m
Company benefits
- Work from home available
- MILES goodies
- You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all colleagues
Company HQ
Charlottenburg, Berlin, Germany
Leadership
Alexander Eitner
(Founder & Shareholder)Was previously Founder & COO of spotcar and the owner of a car rental shop.
Salary benchmarks
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