Digital Marketing Lead, Leapsome
$140-185k
+ Bonus + VSOP
2-3 days a week in office
Performance management platform
Open for applications
Performance management platform
101-200 employees
Open for applications
$140-185k
+ Bonus + VSOP
2-3 days a week in office
101-200 employees
Company mission
To make work more fulfilling for everyone.
Role
Who you are
- We seek an analytical and data-driven mind with a proven track record of implementing successful performance marketing campaigns in the SaaS space
- The ideal candidate is a hands-on leader who can balance strategic vision with tactical execution, ensuring alignment with company goals and objectives
- Leadership & Strategy: You've led performance marketing teams in the B2B SaaS space and have experience managing multi-million-dollar budgets. You can build and execute long-term strategies focused on revenue growth, scaling teams, and aligning with business goals
- Hands-On Expertise: While being a leader, you stay close to the day-to-day operations. You're comfortable setting up campaigns, tracking, and optimization, ensuring you understand the granular details of how their strategies are implemented
- Analytical & Data-Driven: You're deeply analytical and use data to inform decisions at both the macro (strategy) and micro (campaign) levels. You're fluent in Google Analytics, Google Tag Manager, and other tools, ensuring proper measurement and tracking across the customer journey
- Collaborative & Cross-Functional Influence: Known for your ability to lead cross-functional teams, you influence key stakeholders across departments (sales, product, etc.) to ensure alignment on business objectives
- International Experience: With global experience, you understand the nuances of managing campaigns across different regions, ensuring your strategies scale internationally while remaining locally relevant
What the job involves
- The Digital Marketing Lead will be a key member of our Demand Generation function, responsible for developing our paid campaign strategies and maximizing their impact while reducing conversion costs
- Develop & Execute Strategies: Design and implement a comprehensive performance marketing strategy across paid search, paid social, and affiliate channels. Your goal will be to drive qualified leads and build a strong pipeline, aligning all efforts with broader business objectives
- Collaborate Across Teams: Work closely with cross-functional teams to identify key market segments, define target audiences, and craft competitive positioning. Ensure that all campaigns are aligned with overall business goals and contribute to the company’s growth
- Test & Scale: Adopt a test-and-learn mindset to scale our paid acquisition channels efficiently and sustainably. You’ll be laser-focused on metrics like ROAS and pipe-to-spend ratios, constantly optimizing for better results
- Data-Driven Decision Making: Leverage data and analytics to track campaign effectiveness, fostering a culture of experimentation and data-informed decisions within the team. You’ll make sure every initiative is measurable and optimized for performance
- Manage Budgets: Oversee the performance marketing budget, ensuring optimal resource allocation across channels and audience segments for maximum ROI. You’ll balance investment and outcomes to drive growth at scale
- Cultivate Innovation: Lead by example to foster a collaborative, innovative, and growth-focused culture within the performance marketing team, encouraging new ideas and approaches that push the team forward
Our take
Berlin-founded, New York-based Leapsome is a ‘people enablement’ platform that works to improve employee performance and satisfaction through various methods from feedback and OKRs to employee engagement and corporate learning options.
Recognising the amount of time a person will spend in a work environment, the company aims to help employees grow and develop in this time, whilst boosting a company’s efficiency and productivity. Over a relatively short time, it has amounted trust and respect within the industry.
The company has now accrued over one thousand customers across Europe, U.S, Asia and Australia, including impressive clients such as Spotify and Merecedes-Benz. Leapsome has also raised considerable funding towards accelerating its US market presence whilst continuing to develop new products and features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2022
$60m
SERIES A
Total funding: $60m
Company benefits
- Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
- Join a diverse and international team of talented, smart, and kind people
- We value feedback exchange and celebrating successes — big and small
- Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany
- Develop your skills with a yearly development budget of €2,000
- Experience a healthy work-life balance with flexible work hours and the option of working abroad for up to 2 months per year
- Have fun at monthly team activities like kayaking, laser tag, and game nights
- Stay active and healthy with a free Urban Sports Club membership
- Take 30 vacation days every year (plus public holidays)
- Receive competitive pay and a pre-IPO equity package
- Get support and sponsorship for relocation (if needed)
Company values
- Listen & learn - We always seek understanding. It helps us grow together and learn from each other — as well as from our customers and partners
- Challenge the status quo - We challenge ourselves and don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
- Take ownership & pursue excellence - We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations
- Seek impact - What brought us together was the desire to make work fulfilling for everyone. We’re like-minded in that we hold ourselves accountable for the impact we want to have in this world
- Be honest & transparent - We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care
- Be kind & humble - We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our egos
Company HQ
Midtown South, New York, NY
Articles
Leadership
Jenny von Podewils
(Co-CEO)Previously co-founded udexter and has served as Advisor to the CEO for DIE ZEIT.
Kajetan von Armansperg
(Co-CEO)Previously co-founded Alive and served as Vice President of Product for Zencap.
Salary benchmarks
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