Branded Events Lead, Zoom
$97-225.7k
OTE
+ Bonus and equity value
Video-focused online communications platform
Open for applications
Video-focused online communications platform
1001+ employees
Open for applications
$97-225.7k
OTE
+ Bonus and equity value
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- Have 8+ years of experience leading events or experiential marketing for a major brand, preferably in the tech industry. Proven track record of delivering high-impact programs that drive business results
- Set a clear, inspiring direction for event initiatives that align with overall business goals and brand strategy
- Lead and foster strong partnerships across Growth, Creative, Product Marketing, Press, and Events Logistics teams to drive seamless execution
- Make data-informed decisions, balancing creativity with business impact to optimize event outcomes
- Articulate clear goals, plans, and results to diverse audiences, fostering transparency and alignment
- Encourage new ideas and continuously improve event strategies to keep experiences fresh, engaging, and impactful
What the job involves
- This role will lead the event strategy, content, speaker selection, promotion, attendee engagement, and overall experience for Zoom-owned events. It will partner closely with the Growth team’s Events department, which is responsible for logistics and overall project planning
- Responsible for driving a clear strategic vision that delivers meaningful impact, with the goal of engaging and growing Zoom’s customer base through exceptional event experiences
- We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio
- Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact
- Defining and driving the overall event strategy, including setting event goals, identifying target audiences, shaping programming themes, and establishing success metrics. This ensures each event aligns with business objectives and delivers measurable impact
- Owning content development for Zoom-owned events, crafting compelling narratives and programming that resonate with our audience. This includes close partnership with Product Marketing to ensure content aligns with product priorities and showcases innovation. It also tells a cohesive story that elevates the brand and deepens customer engagement
- Leading the speaker selection process by identifying and securing key talent that aligns with our event goals and audience interests. Collaborating closely with Product Marketing, Press teams, and external PR agencies to curate a diverse and compelling lineup that highlights thought leadership, product innovation, and brand storytelling. This ensures each speaker contributes to a memorable and impactful event experience
- Developing and executing promotion and attendee engagement strategies to maximize event awareness, registration, and participation. Collaborating closely with Growth, Creative, and Events Logistics teams to create targeted campaigns and craft compelling messaging. This also includes implementing interactive initiatives that foster excitement and meaningful connections before, during, and after the event
- Leading complex, cross-functional initiatives—aligning teams, driving timelines, and delivering programs that make a measurable impact
- Driving programs from kickoff to delivery—keeping timelines on track, and goals in focus. Build momentum and accountability to make sure the work lands with impact
- Managing agency relationships to get the best innovative, strategic, and operational outcomes—on time and on budget. Keeping scopes clear, feedback sharp, and partnerships productive across events, campaigns, and brand initiatives
Application process
- End Date: June 9, 2025
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
Share this job
View 76 more jobs at Zoom