Senior Affiliate Account Manager, Entain
+ Generous group bonus scheme
2+ days a week in office (Montfichet Rd, London)
Sports betting and gaming entertainment provider
Open for applications
Sports betting and gaming entertainment provider
1001+ employees
Open for applications
+ Generous group bonus scheme
2+ days a week in office (Montfichet Rd, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- This role requires someone who is analytical, technical, creative and passionate about the digital advertising ecosystem. If that sounds like you, then we would love to hear from you!
- Experience working with Affiliates
- Significant hands-on and strategic online sports and gaming experience
- Technical experience working with affiliate platforms (e.g. Mexos, Income Access)
- Strong analytic and qualitative skills with the ability to analyze and use data efficiently
- Excellent interpersonal skills - ability to engage and collaborate within a large organization
- Solution focused and able to thrive in a result-oriented, high paced environment
- Strategic thinker with the ability to present ideas
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong understanding of digital advertising legislation and codes of practice
What the job involves
- As a Senior Affiliate Account Manager, you will be responsible for planning, executing, and reporting performance campaigns
- You will also work alongside the marketing, conversion, and creative team to ensure performance efficiency and growth against monthly targets
- Reporting to the Affiliate Manager UK, you will be part of the Affiliate team focusing on our UK activity, particularly for our Foxy and Gala brands
- Responsible for planning, coordinating, analyzing, and optimizing partner performance, including impact on KPIs. E.g. FTDs, CPDs, pNG Conversions Rates etc
- Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and interaction
- Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles
- Continue monitoring of channel performance/budgets
- Accountable for the day-to-day performance of our largest Affiliates (T1s)
- Contribute ideas & run A/B and multivariate tests across digital channels to analyze and improve performance against business KPIs
- Ensure all Affiliates tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget
- Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency
- Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team to keep improving creative efficiency
- Promptly flag performance drops, identify possible causes and execute correction
- Leading the roll out and implementation of Affiliate projects related to technical specialism e.g. improving Affiliate platform features, BI measurement reports, automation
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
Share this job
View 30 more jobs at Entain