Customer Marketing Analyst, Gemini

$67.5-90k

+ A discretionary annual bonus; + Long-term incentive in the form of a new hire equity grant

Junior level

New York

2 days a week in office

Cryptocurrency exchange platform

Be an early applicant

Cryptocurrency exchange platform

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Be an early applicant

$67.5-90k

+ A discretionary annual bonus; + Long-term incentive in the form of a new hire equity grant

Junior level

New York

2 days a week in office

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Company mission

To unlock the next era of financial, creative and personal freedom

Job

Company

Role

Who you are

1–2 years of experience in marketing, lifecycle marketing, or CRM; preferably in fintech, crypto, or tech sectors
Strong attention to detail and high-quality execution
Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment
Clear communicator and collaborative team player
Exposure to go-to-market workflows or product launches
A basic understanding of crypto and Web3 including current trends, price movements, etc
Passion for learning, improving processes, and growing within a digital marketing or web-focused career path
A desire to win

What the job involves

We’re hiring an analyst to support the day-to-day execution of our customer marketing efforts. You’ll play a pivotal role in understanding our users, optimizing customer engagement strategies, and contributing to revenue growth through data-driven marketing
In this role you’ll help uncover trends in customer behavior, and contribute to marketing campaigns that increase engagement and satisfaction. You’ll be part of a collaborative team and work closely with people across marketing, product, and data
Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
Execute customer marketing campaigns, including email, push, in-app, and card carousels
Collaborate with Product, Communications, Design, and the broader marketing team to support launch of new products and features

Our take

Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.

As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.

The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-13% employee growth in 12 months

Glassdoor (3.2)

Company

Funding (1 round)

Nov 2021

$400m

GROWTH EQUITY VC

Total funding: $400m

Company benefits

Flexible vacation policy
Retirement plan matching
Generous parental leave
Comprehensive health plans
Training and development
Health and wellness perks
Community events

Company HQ

New York, NY

Leadership

Tyler Winklevoss

(Co-Founder & CEO)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.

Cameron Winklevoss

(Co-Founder & President)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.

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