Senior Product Marketing Manager, K Health
$150-170k
+ Stock options
5 days a week in office
AI-driven primary care company
Open for applications
AI-driven primary care company
201-500 employees
Open for applications
$150-170k
+ Stock options
5 days a week in office
201-500 employees
Company mission
To help everyone get access to high-quality care.
Role
Who you are
- We are looking for a strategic and results-driven Senior Product Marketing Manager to join our dynamic Marketing team
- 6+ years of experience with B2C and/or B2B2C product marketing in fast-paced environments
- Strong understanding of go-to-market strategies and product positioning frameworks
- Demonstrated ability to hit business goals through cross-functional initiatives
- Natural storyteller that is able to tell compelling stories that address customer pain-points with the solutions that our products offer
- Data and results-driven with strong ability to tell a story using data insights and performance results
- Strong communication skills and experience working cross-functionally with internal growth marketing, creative, data, and product teams and external partners
- Highly motivated, detail-oriented, and a team player
- This role will be in office in NYC
What the job involves
- You will drive our B2B2C go-to-market activations and define product positioning and content strategies to ensure our offerings resonate with target audiences for our key partners
- You will collaborate closely with cross-functional teams, including lifecycle, product management, and operations, to deliver compelling cross-channel marketing campaigns that drive results.
- This role will report directly to the VP of Marketing
- Develop and execute comprehensive go-to-market strategies for new product launches that align with business objectives
- Craft and deploy product positioning and messaging based on user research, data insights, and key product features
- Continually collaborate with channel leads to test and refine product messaging, ensuring that we are always delivering messaging that resonates with target audiences
- Partner closely with channel leads and data team to measure effectiveness of initiatives
- Perform market analysis to identify trends, customer needs, and the competitive landscape, using these insights to shape marketing strategies and uncover new opportunities
- Communicate key marketing initiatives and results to broader team and key external partners
Our take
K Health is a telemedicine startup improving accessibility to primary care and medical information. It supplies an AI-powered and fully anonymized symptom checker, and an online 24/7 consultation service, that enables people to get more accurate diagnostic information faster.
Available through health plans, or directly through a mobile app, K Health's platform leverages predictive AI models to help optimize diagnosis and treatment. This, on top of its relative affordability, sets it apart from competitors that offer similar online consultation services.
Although many remain skeptical about the maturity of healthcare AI, interest remains high among professionals. As such, K Health continues to attract high levels of investment, the latest of which will help expand operations and supercharge its development efforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jul 2024
$50m
LATE VC
Jul 2023
$59m
LATE VC
Total funding: $392.8m
Company benefits
- Equity in K Health for all full-time employees
- Our hybrid work schedule offers working from home and in-office days
- Up to 6 weeks of parental leave with additional leave offered through our 3rd party administrator, Sparrow
- 18 Vacation days, 5 sick days, and 2 personal days (plus days off for national holidays and multiple company-wide 3 day weekends per year)
- Choose between three comprehensive plans for your medical, dental, and vision (employees are also eligible to use our K Health app for free!)
- Gym Reimbursement for any employees who are enrolled in a medical plan
- K will match 100% of employee contributions to their 401(k) up to 3% of their salary, and then 50% up to 5%
- FSAs, HSA, Parking and Commuter accounts
Company HQ
Chelsea, New York, NY
Articles
Leadership
Adam Singolda
(Board Member)Currently Founder and CEO at Taboola. Worked as a R&D Manager in the IDF for over 6 years, before working as a TechStars Mentor in NYC.
Allon Bloch
(CEO)Former CEO of Hydrogen Health. Was a Partner at JVP before serving as CEO of Wix.com and founding mySupermarket and Vroom.
Salary benchmarks
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