Social Media Associate, Nutrafol
$70-80k
Plus Quarterly Bonus Program
Hair wellness company
Be an early applicant
Hair wellness company
201-500 employees
Be an early applicant
$70-80k
Plus Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The ideal candidate is highly organized, detail-oriented, and excels at managing the operational complexity behind successful social campaigns
- They are comfortable balancing multiple workstreams, collaborating across teams, and adapting quickly as priorities shift
- Given the always-on nature of social media, this role requires flexibility to support occasional early mornings, evenings, weekends, events, launches, and other high-priority brand moments
- 2-4 years of experience in social media, creator marketing, community management, or a related field
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms
- Highly knowledgeable about social trends, platform culture, creator behaviors, and native content formats
- Demonstrated ability to identify emerging trends and understand whether they are relevant and appropriate for a brand
- Experience shooting and editing engaging short-form social content
- Strong writing, communication, project-management, and organizational skills
- Comfortable communicating directly with creators, customers, partners, and cross-functional stakeholders
- Able to manage multiple calendars, timelines, approvals, and deliverables simultaneously
- Strong attention to detail and the ability to execute accurately in a fast-paced environment
- Familiarity with social publishing, analytics, project-management, creator-management, and file-organization tools
- Interest in hair wellness, beauty, health, lifestyle, or consumer brands preferred
What the job involves
- Nutrafol is seeking an organized, highly social-savvy Social Media Associate to support the day-to-day execution of organic social media across Nutrafol’s Women’s and Men’s brands
- This role will help translate established social strategies and brand priorities into organized, platform-native channel plans
- The Social Media Associate will be responsible for content publishing, calendar management, creator coordination, project tracking, and ensuring work moves efficiently from brief through approval and execution across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and emerging platforms
- Manage the day-to-day Women’s and Men’s organic social calendars
- Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting
- Ensure content is correctly formatted, approved, and optimized for each platform before publishing
- Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers
- Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts
- Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content
- Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals
- Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery
- Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities
- Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors
- Surface relevant trends and cultural moments early, before they become oversaturated
- Support reactive and real-time content execution when opportunities align with the brand strategy
- Adapt approved content and messaging into formats that feel native to each platform
- Manage day-to-day communication with creators, influencers, customers, and testimonial participants
- Source creators based on established campaign, content, and audience criteria
- Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials
- Coordinate creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups
- Track creator budgets, deliverables, usage rights, payments, posting dates, and final content
- Support the execution and organization of Nutrafol’s testimonial and community storytelling
- Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders
- Manage giveaway communications, winner outreach, information collection, and prize fulfillment
- Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes
- Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests
- Source existing organic, creator, and user-generated content for paid media briefs
- Track approvals, feedback, revisions, deadlines, and outstanding action items
- Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
Share this job
View 8 more jobs at Nutrafol